In this task explain the reasons behind the choice of media in a successful promotional campaign…
America now became the leading producer of films in the world (Dirks, n.d.) As the industry grew, the production, distribution, and exhibition fell under one roof known as vertical integration (Dirks, n.d.). The Big 5 were now fully integrated conglomerates, owning vast studios for production, distribution divisions, substantial theater chains, and the holders of numerous contracts with artists and technicians. Approximately 94% of the studios wealth was in real estate. The Big 5’s theater chains were located in prime urban areas (The Studio System,…
This work of BSA 310 Week 4 Discussion Questions shows the solutions to the following problems: DQ 1: Using specific examples, respond to the following discussion question by Thursday. Be sure to respond to fellow students' posts. Electronic media is everywhere. What are trends in marketing that result from the convergence of entertainment, communications, and ...…
Schatz ,Thomas, The Genius of the System: Hollywood Filmmaking in the Studio Era (Faber 1998), pp…
In this task I will be speaking about different types of media and some advantages and disadvantages for them. I will be choosing a national campaign and I will speak about the media types they used and how effective they were for the business.…
The movie studios and the video rental stores have combined stakes in the success of a movie. A successful movie ensures higher returns from exhibitions in theatres and increased rental revenues by…
Hollows, Joanne, and Mark Jancovich, eds. Approaches to Popular Film. Manchester: Manchester University Press, 1995. Print.…
(4 marks) Suggest three practical and/or organisational factors that “play a part in shaping [the] output” of media organisations (Item 3A, line 12). (6 marks) Identify and briefly explain two criticisms of the “manipulative model” of mass media output (Item 3A, line 1). (8 marks) Examine reasons why the mass media may exert only a limited influence over their audiences. (20 marks) Using material from Item 3B and elsewhere, assess sociological explanations of the ways in which the mass media portray gender and social class. (20 marks) END OF…
As Lewis points out, the studio films of the 1980s and 1990s were put together as packages based more on profit than artistry, while the marketing and promotion resembled that of a political campaign, with as much as one-third of the budget going to advertising costs (2008, p. 399). Today, however, with no norm being the norm, especially in the realms of financing and marketing, films are advertised and distributed individually--sometimes based on the target audience or projected success of the film--in arrangements worked out by the studios, producers, and…
The variety of films mentioned aims to provide an extensive inquiry into both modern and traditional films. To substantiate this inquiry, an article by Paste Magazine has been supplemented, containing some of the most well-known and endorsed films of the 21st century. The logic behind including an article of this nature is to examine mainstream/dominant culture as it communicates the disposition and context of…
The project will highlight a focused area of investigation and must be approved prior to commencement. Whatever the area of investigation, the research should endeavour to identify what is distinctive about the chosen focus and related films within the chosen context and to demonstrate how this distinctiveness contributes to making meaning – in essence working from text to context. In practice, candidates will constantly be interrelating aspects of their chosen film(s) and their research materials.…
Question #3: Discuss and critique the news media as an industry. What are the various roles played by the participants in the news industry? How does management differ from journalists in their perspectives on what constitutes the who, what, where, and why of a story? Who and what controls the media in the 21st century and why?…
Written by Kate Domaille and Anita Abbott Produced by Film Education for Buena Vista International (UK) Ltd. The content of this study guide is © Film Education…
Statistics can be used to show that Britain’s film industry is now the third biggest in the world and a prime destination for inward investment. This success story was heralded by James Purnell, new Minister for the Creative Industries, in a speech to the Institute of Public Policy Research in June this year.[1] But what is the relation of this economic success to the vibrancy and breadth of our film culture?…
3) How revenue streams affect media products; basically put, if purchasing power becomes higher, one's ability to choose from a variety increases as…