Disney's Move Into Asia
Conclusion
The desire of a Disneyland company to expand overseas is becoming high and high, but unfortunately most of the times their plan becomes lack effective. From the year of 2005 to present, Disneyland of Paris started to realize some negative changes in their profit margin because of poor managerial operations of new management executives as they carried out some bad and weak previous procedures. Basically, cultural literacy and determining the types of strategy plays a crucial role for a company which intends to enter into foreign market. So it would be easy for them to enter and their long term sustainability to make some good profits.
In a nutshell, Paris also ranked as one among the most attractive cities for tourists is the biggest plus for Disneyland of Paris. Hence, to take this as an opportunity and increase their visitors number, Disney need to make some improvements in their customer satisfaction department such as quality service, incentive packages like discounts etc. It would be better for Disney to revise their pricing and promotion strategies like special discounts or offers for children below age of 6 and increasing their variety in the theme concept as well as the characters, for example interesting mickey mouses. At the same time it is crucial to keep the pace with external environment factors such as technological and social-cultural forces. On the other hand, the use of effective virtual communication is too vital for Disney to communicate effectively as they are multinational company with dispersed employees. Again, Disney should keep themselves updated with the local culture of Paris and their ever changing trends. If not, the visitors will not choose to visit Disneyland of Paris anymore because of no proper cultural adaption plans and backup plans which drastically lead to a huge loss like what they have encountered
The desire of a Disneyland company to expand overseas is becoming high and high, but unfortunately most of the times their plan becomes lack effective. From the year of 2005 to present, Disneyland of Paris started to realize some negative changes in their profit margin because of poor managerial operations of new management executives as they carried out some bad and weak previous procedures. Basically, cultural literacy and determining the types of strategy plays a crucial role for a company which intends to enter into foreign market. So it would be easy for them to enter and their long term sustainability to make some good profits.
In a nutshell, Paris also ranked as one among the most attractive cities for tourists is the biggest plus for Disneyland of Paris. Hence, to take this as an opportunity and increase their visitors number, Disney need to make some improvements in their customer satisfaction department such as quality service, incentive packages like discounts etc. It would be better for Disney to revise their pricing and promotion strategies like special discounts or offers for children below age of 6 and increasing their variety in the theme concept as well as the characters, for example interesting mickey mouses. At the same time it is crucial to keep the pace with external environment factors such as technological and social-cultural forces. On the other hand, the use of effective virtual communication is too vital for Disney to communicate effectively as they are multinational company with dispersed employees. Again, Disney should keep themselves updated with the local culture of Paris and their ever changing trends. If not, the visitors will not choose to visit Disneyland of Paris anymore because of no proper cultural adaption plans and backup plans which drastically lead to a huge loss like what they have encountered