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Disney Case Study
Running head: DISNEY CASE ANALYSIS

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Strategic Plan for Disney Name Institution

DISNEY CASE ANALYSIS

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Table of Contents Introduction................................................................................................................................3 Disney’s Current Published Mission Statement ........................................................................3 Proposed Mission & Vision .......................................................................................................4 Disney’s External Threats and Opportunities ............................................................................5 Competitive Profile Matrix ........................................................................................................5 External Factor Evaluation ........................................................................................................6 Disney’s Internal Strengths and Weaknesses ............................................................................8 Internal Factor Evaluation..........................................................................................................9 SWOT Analysis .........................................................................................................................9 Strengths:................................................................................................................................9 Weaknesses: .........................................................................................................................10 Opportunities:.......................................................................................................................10 Threats:.................................................................................................................................10 Recommended Strategies and Objectives ................................................................................10 Strategy


References: La Monica, P. (2006). Disney buys Pixar. Retrieved from http://money.cnn.com/2006/01/24/news/companies/disney_pixar_deal/ Mycoted. (n.d.). Disney creativity strategy. Retrieved from http://www.mycoted.com/Disney_Creativity_Strategy Reso, P. (2010). House of mouse to sell homes: Disney hawks multi-million-dollar properties near Walt Disney World. Retrieved from http://www.nydailynews.com/money/2010/06/24/2010-0624_disney_enters_real_estate_market_starts_selling_luxury_ vacation_homes_near_di sne.html (accessed September 6, 2010). The Walt Disney Company. (n.d.). Investor relations. Retrieved from http://corporate.disney.go.com/investors/index.html Time Warner Corporate. (n.d.). About us. Retrieved from http://www.timewarner.com/corp/aboutus/mission_values.html 16
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