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Disney Case stufy

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Disney Case stufy
Walter Elias Disney (1901-1966)
Roy O Disney
(1893-1971)

• Founded on October 16, 1923 as Disney Bros.
Studios
• Incorporated in 1938 as Walt Disney Production

Hero
Walt Disney
• Born on 5th Dec 1901 in
Chicago Illinois
• American film producer, director, screenwriter, voice actor, animator, entrepreneur, entertainer, international icon and philanthropist, well known for his influence in the field of entertainment during the
20th century (source : Wikipedia)

Assistant Hero

Roy Oliver Disney
• Born on 24 Jun 1893 in
Chicago Illinois
• While Walt was the creative man, Roy was the one who made sure the company was financially stable

The Walt Disney Company Reports Fourth Quarter
And Full Year Earnings For Fiscal 2012

Source : http://thewaltdisneycompany.com/sites/default/files/reports/q4-fy12-earnings.pdf

The Walt Disney Company Reports Fourth Quarter
And Full Year Earnings For Fiscal 2012
Revenues
Media Networks

Parks & Resorts

Studio Entertainment

Consumer Products

Interactive

2%
8%
14%

46%

30%

Theme Park Chronological

Source : http://cdn.media.ir.thewaltdisneycompany.com/2011/annual/2011-fact-book.pdf

Case Study, Question 2

Disney plans to make certain adaptation to its previous strategies to enter the European (Paris) and Japanese market.
Do you agree with its decisions?

YES, we agree with its decision!

Strategies

LEGAL

GOVERNMENT
ALLIANCES

ENVIRONMENT

& SHAREHOLDINGS

MEDIA
& ENTERTAINMENT
INDUSTRY

ECONOMICAL
STATUS

TECHNOLOGY

SOCIAL IMPACT

Competitive Strategy

Current

Disneyland Tokyo
Political

•
•
•

Disneyland Paris

Disneyland Hong Kong

• Supportive
• Stable
• Democratic

• Supportive
• Stable
• Democratic

• Very supportive
• Stable
• Democratic

Government • NA
• Monetary
• Monetary support • Oriental
Land:
Land
Land
Shareholdings
100%
Infrastructure
Infrastructure
Tax benefit
Walt Disney:
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