Disney Land Shanghai - a Case Study
Disney Land Shanghai – A Case Study
Introduction The Walt Disney Company is an American diversified multinational mass media corporation. It is the largest media conglomerate in the world in terms of revenue. It generated US$ 42.278 billion in 2012. Disney was founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, and travel. The Walt Disney Company operates as five primary units and segments: The Walt Disney Studios or Studio Entertainment, which includes the company's film, recording label, and theatrical divisions; Parks and Resorts, featuring the company's theme parks, cruise line, and other travel-related assets; Disney Consumer Products, which produces toys, clothing, and other merchandising based upon Disney-owned properties, Media Networks includes the company's television and Walt Disney Interactive Media Group, Internet, mobile, social media, virtual worlds and computer games operations. Not only is Walt Disney diversified considering their services and products, but also have they setup their business in an international diversified way: The company has chosen to set up theme parks in several countries: US (California and Florida), Japan, France, HonkKong. When Disney theme parks were created, there were many problems of management, but with the arrival of Michael Eisner, through a young and creative management, the theme parks started to gain revenues.
Management Problems in Disneyland While setting up new Disneyland’s internationally, the management came across several cultural problems especially in France and Japan these were very severe. Here some examples of the problems, which occurred in Euro-Disneyland in Paris and Tokyo. Firstly, there was a lack of understanding and appreciation of cultural differences between the U.S. and the French working and management styles. The
Introduction The Walt Disney Company is an American diversified multinational mass media corporation. It is the largest media conglomerate in the world in terms of revenue. It generated US$ 42.278 billion in 2012. Disney was founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, and travel. The Walt Disney Company operates as five primary units and segments: The Walt Disney Studios or Studio Entertainment, which includes the company's film, recording label, and theatrical divisions; Parks and Resorts, featuring the company's theme parks, cruise line, and other travel-related assets; Disney Consumer Products, which produces toys, clothing, and other merchandising based upon Disney-owned properties, Media Networks includes the company's television and Walt Disney Interactive Media Group, Internet, mobile, social media, virtual worlds and computer games operations. Not only is Walt Disney diversified considering their services and products, but also have they setup their business in an international diversified way: The company has chosen to set up theme parks in several countries: US (California and Florida), Japan, France, HonkKong. When Disney theme parks were created, there were many problems of management, but with the arrival of Michael Eisner, through a young and creative management, the theme parks started to gain revenues.
Management Problems in Disneyland While setting up new Disneyland’s internationally, the management came across several cultural problems especially in France and Japan these were very severe. Here some examples of the problems, which occurred in Euro-Disneyland in Paris and Tokyo. Firstly, there was a lack of understanding and appreciation of cultural differences between the U.S. and the French working and management styles. The