Disney World Is An Example Of Ethos Pathos Logos

Slogans can fuel a variety of emotions. Some elicit positive emotions such as, joy, anticipation, and surprise. For example, the slogan for Disney World is “the happiest place on earth.” This slogan evokes joy, excitement, and pleasure. Using Pathos, Disney has created a successful slogan that encourages people to feel emotions. When hearing or viewing a successful slogan that utilizes pathos, it should appeal solely to the emotions. Pathos can also use negative emotions to encourage a viewer to act a certain way. An example of this would be the commercials on television of the animals at the shelter. This often elicits sadness, anger, and disgust, which in turn causes people to donate, volunteer, or even adopt. Whether positive or negative