disneyland
Hong Kong Disneyland (HKDL), as being the fifth Disney Resort in the world under Walt Disney Company (DIS), is currently in the Growth stage of Industrial Life Cycle.
In this report, comprehensive analysis of HKDL will be presented begins with a detailed background information of the company, followed by its external and internal environment, findings included increasing inbound tourist in Hong Kong, low exchange rate of HK Dollars, global economic downturn, new development of Lantau Island, expansion and suspension of Individual Visit Scheme, increasing accessibility, etc. For internal analysis, current and near-future product, competitive advantages with distinctive features and company performance and capabilities were being analyzed accordingly.
In addition, analysis of the effectiveness of current Business and Functional Level Strategies of HKDL were presented, major findings were discussed such as high product quality, excellent customer services, cost leadership by Loyalty Program for Business level; current market and operational strategies, economies of scales for functional level. Table of SOWT analysis was presented at the end of analyses in order to summarize all findings, followed by major issue and problems identification including increasing competitiveness, inefficiency as a result of employee dissatisfaction, and homogenous types of attractions in HKDL.
Last but not least, recommendations were given such as maintaining the brand loyalty, retaining employees, provide high diversity types of rides as well as cooperation with Lantau Island. Conclusions were then drawn to sum up all the findings.
1. Introduction
The Walt Disney Company (DIS) owned 5 world-class vacation destinations with 11 theme parks and 43 resorts around the world, together with its subsidiaries and affiliates are sharing with the DIS’s property and information
In this report, comprehensive analysis of HKDL will be presented begins with a detailed background information of the company, followed by its external and internal environment, findings included increasing inbound tourist in Hong Kong, low exchange rate of HK Dollars, global economic downturn, new development of Lantau Island, expansion and suspension of Individual Visit Scheme, increasing accessibility, etc. For internal analysis, current and near-future product, competitive advantages with distinctive features and company performance and capabilities were being analyzed accordingly.
In addition, analysis of the effectiveness of current Business and Functional Level Strategies of HKDL were presented, major findings were discussed such as high product quality, excellent customer services, cost leadership by Loyalty Program for Business level; current market and operational strategies, economies of scales for functional level. Table of SOWT analysis was presented at the end of analyses in order to summarize all findings, followed by major issue and problems identification including increasing competitiveness, inefficiency as a result of employee dissatisfaction, and homogenous types of attractions in HKDL.
Last but not least, recommendations were given such as maintaining the brand loyalty, retaining employees, provide high diversity types of rides as well as cooperation with Lantau Island. Conclusions were then drawn to sum up all the findings.
1. Introduction
The Walt Disney Company (DIS) owned 5 world-class vacation destinations with 11 theme parks and 43 resorts around the world, together with its subsidiaries and affiliates are sharing with the DIS’s property and information