Preview

Disneyland Honk Kong Key Facts and Figures

Good Essays
Open Document
Open Document
636 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Disneyland Honk Kong Key Facts and Figures
Background Summary

The fifth Disney Park (others are in Orlando, Anaheim, Tokyo, and Paris)
Is due to open in Hong Kong in 2005 or 2006. The cost of building the park will exceed US $3 billion. However, Disney itself is only investing around US $314 million, for which it will receive a 43 per cent share in the park (Far Eastern Economic Review, 23 January 2003). In other words, it will not have a controlling interest in the new park.
Hong Kong Government (Disney’s partner) is investing some HK $22.45 billion in the project, as follows: * $3.25 billion in equity in the project; * $5.6 billion loan to be repaid over 25 years with interest; * $13.6 billion in land works and infrastructure costs.
The company is looking for most visitors to come from Hong Kong and mainland China rather than relying on inbound foreign tourists. Data from the Far Eastern Economic Review in January 2003 seems to indicate that this may be correct. For example, it states that: * 6.5 million mainland Chinese tourists visited Hong Kong in 2002, compared to 4.4 million in 2001, a growth rate of nearly 50 per cent; * 50 per cent of mainland Chinese tourists in Hong Kong visited the destinations’ existing theme park, Ocean Park; * 42 per cent of the mainland Chinese tourists to Hong Kong came from the neighbouring province of Guangdong; these people would be unlikely to visit a Shanghai-based park instead; * Mainland Chinese tourists spent, on average HK $5169 in 2001, more than any other market.

Disney expects to earn around US $100 million per annum from its involvement in the park, around 3 per cent of all the revenues of the corporation (Far Eastern Economic Review, 23 January 2003).
Benefits the Hong Kong Government is expecting from the Park: * It has been estimated that the project will inject around HK $148 billion into the local economy over a 40-year period, including all the multiplier effects such as salaries, employees spending, extra

You May Also Find These Documents Helpful

  • Powerful Essays

    The Walt Disney Company is the world’s second largest media company, with a revenue of over twenty five billion dollars in the year 2000. 46% of their income comes from films, publishing, and merchandise, 23% of their income comes from theme parks and resorts, and the other 31% comes from broadcasting. The company has many internet, music, recreational, publishing, broadcasting, and (obviously) filming assets, including:…

    • 1263 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    1.1 Tokyo Disneyland opened on 15 April 1983 at a cost of US$1.4 billion. It is located on a reclaimed site about 10 km from downtown Tokyo. Tokyo Disneyland is privately owned by Oriental Land, a land-reclamation company in partnership with Mitsui Real Estate and the Keisei Railway Company. 1.2 Talks between Disney and Oriental Land started in the early 1970’s. Basically, Oriental Land is the owner and licensee; Disney is the designer and licensor. The final contract which was signed in 1979 gave Disney 5 per cent of the gross revenue on all food and merchandise, 10 percent of the gross on admissions, and 10% of any corporate sponsorship agreement, in exchange for a token US$2.5 million investment in the park. In 1980, the construction cost was estimated to be around US$250 million. Disney earned a fee for developing the park, retained complete design control, and retained significant control over park operations through a series of highly detailed operating manuals. 1.3 The partnership plans to build next to the present site a second theme park called Tokyo DisneySea due to open in 2001. Total cost will amount to US$3 billion.…

    • 533 Words
    • 3 Pages
    Powerful Essays
  • Best Essays

    Hong Kong has been chosen as the steppingstone into the vast Chinese market as most…

    • 2610 Words
    • 17 Pages
    Best Essays
  • Powerful Essays

    Australia vs China

    • 2402 Words
    • 10 Pages

    Australia and China are known to be different in almost every characteristic According to Hofstede’s Cultural dimensions. These two countries are different in all the five aspects, which are, individualism, power distance, uncertainty avoidance, masculinity and long term orientation. Begin with China; Chinese people are very collectivism as they like to do things in group, high in power distance as inequality is considered to be normal and low score in uncertainty avoidance as they like to live with rules and instruction. China is masculinity and highly long term oriented society. On the other hand, Australians got the second-highest score in term of individualism, thus low score in power distance, as they believe in egalitarianism. They ranked high in uncertainty avoidance because they view unexpected situation as a challenge. Lastly, they are masculinity and short-term orientation society (China - Geert Hofstede, n.d.).…

    • 2402 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    They are going to have to pay close attention to cultural and social variances in different global markets such as China. Since Disney has learned with the mistakes they made with France and Hong Kong, they can be sure not to make those same mistakes. They will need to first plan ahead on the culture they are following, price depending on economic factors, and also familiarize with the people around to see what they like and what it is they want to see. A global business’s decision to make a foreign investment is contingent upon economic and political factors (Matuaizt, 2011). Disney must factor all of this before opening in China.…

    • 802 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    negative media coverage both before and after the launch. The park suffered a major blow…

    • 16122 Words
    • 65 Pages
    Powerful Essays
  • Powerful Essays

    7. Now that Hong Kong Disney is up and running, will the Shanghai development benefit from the Hong Kong experience?…

    • 1286 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    Disney Theme Parks Case

    • 713 Words
    • 3 Pages

    I believe that Disney made no financial investment in Japan because it was the first theme park for Disney outside of the United States. Disney knew it was a tremendous gamble to place their theme park in Japan. It was never done before and Disney was afraid of the risk, therefore, it allowed to work with the Oriental Land Company to create Disney and make money from the royalties instead and give the Oriental Land Company all the risk involved.…

    • 713 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Hong Kong Disneyland

    • 982 Words
    • 4 Pages

    How would you value the Hong Kong Disneyland project from the perspective of Walt Disney?…

    • 982 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Hong Kong Disney

    • 1153 Words
    • 5 Pages

    While the owners supported the project with substantial amounts of equity Disney and Government as well as with subordinated debt Government, Disney had significant requirements for the financing portion of the remaining needed amount. Disney was looking to receive bank financing for this new object of HKD as a Delay Draw Term Loan DDTL plus HKD working capital line “Revolving Credit Facility” or RCL. While they had learned from their most recent experience with Disneyland in Paris not to have a too aggressive capital structure in place, they nevertheless demanded significant flexibility with regard to the following terms and conditions a 15 year tenor - delayed amortization structure which would start as late as 3 years after the opening of the park, 8 years after closing of the loan and 6 years after funding of the loan.…

    • 1153 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Disney Selection Criteria

    • 632 Words
    • 3 Pages

    In Hong Kong, local competition such as Ocean Park has been beating the number of visitors compared to Disneyland. Food served was also a factor that brings it to fail. It is Disneyland and it comes from America, they should serve burgers instead of Chinese food to share the American culture just like America (MacAusland, 2008). Serving Chinese food and dressing Mickey in a Chinese costume would not actually make the people to crave for Hong Kong Disneyland.…

    • 632 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    2. Disney expanded its popular theme park concept in 1984 from its original two sites in the United .States. to Japan. To limit its risk, Disney signed an agreement with the Oriental Land Company, which financed and owns Tokyo Disneyland and pays Disney royalties. Tokyo Disneyland proved to be an enormous success, and prompted Disney to seek other foreign opportunities.…

    • 7584 Words
    • 31 Pages
    Powerful Essays
  • Powerful Essays

    Environmentalists and Economists alike have been arguing for and against the case of Disney, each proposing different ideas and points in whether Disney will benefit Hong Kong. After 9 months of detailed negotiations, which reflects the amount of thought put into Disney, the Chinese government, on 2nd of November 1999, announced that the final conclusion is that Disneyland will be coming to Hong Kong. Both sides agreed that the government held 57% of the shares of the company while the remaining 43% were left in the hands of the Disney Corporation.…

    • 3039 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    The venture into Hong Kong by Walt Disney was a simple example of a large successful western company not doing its homework. The case presents a clear picture of the importance of understanding a foreign market thoroughly before doing business there. Several factors led to an unsuccessful first year of operations and a majority of these factors could have been avoided with a better cultural understanding in the planning stages. One of the culture differences that was obvious to Disney was the fact that the children are not familiar with the Disney characters. Disney has established its brand and is a marketing poster child in the United States, however this advantage goes out the window in a country such as china that has sheltered itself from the outside world until recently. Disney thought that making a meager attempt at introducing the characters before the launch of the park would help, however familiarity isn’t synonymous with brand attachment. As listed in Global Marketing Management by Kotable & Helson, “Cultural Distance” is one of the six external criteria for choosing a mode of entry into a foreign territory, which was not accounted for by Disney. Cultural distance also recognizes the fact that different cultures have different expectations. This was also the case with China. As stated in the case, “for the tourists of Mainland China, going to Hong Kong means a shopping experience, and so they choose the cheaper alternative to Hong Kong Disneyland…” The case goes on to allude to the fact that the culture in China is one about dollars and cents – when a Chinese person spends his/her money, they are more interested in what they are physically getting. This is very…

    • 1118 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    5 Force Model

    • 1251 Words
    • 4 Pages

    The theme park industry in Hong Kong is facing a high threat of rivalry as there are numerous theme parks nearby Hong Kong in Shenzhen, such as Windows of the World Park, Minsk World and Shenzhen Happy Valley.…

    • 1251 Words
    • 4 Pages
    Powerful Essays

Related Topics