DISRUPTIVE INNOVATION MANAGEMENT IN THE GLOBAL MEDIA & ENTERTAINMENT INDUSTRY
by
Petrus Jacobus Pieterse
14444712
Thesis presented in partial fulfilment of the requirements for the degree Master of Science in Engineering Management at the University of Stellenbosch
Supervisor: Dr. André van der Merwe Faculty of Engineering Department of Industrial Engineering
March 2012
Stellenbosch University http://scholar.sun.ac.za
Declaration
By submitting this thesis electronically, I declare that the entirety of the work contained therein is my own, original work, that I am the owner of the copyright thereof (unless to the extent explicitly otherwise stated) and that I have not previously in its entirety or in part submitted it for obtaining any qualification.
201
Copyright © 201 Stellenbosch University All rights reserved
1
Stellenbosch University http://scholar.sun.ac.za
Synopsis
―The goal of university research is the creation, dissemination, and preservation of knowledge.‖ – Steven E. Hyman, Provost of Harvard University 2001–2011 The Department of Trade and Industry recently identified the media and entertainment industry as a strategic sector in South Africa because of its growing contribution to economic development through both local and foreign investments, export opportunities and job creation potential, as well as the significant spill-over possibilities in industries like tourism and retail usually associated with emergent industries. However, deficient research and development has been identified as one of the notable constraints to ensuring sustainability and competitiveness of local cultural industries, in which annual expenditure currently amounts to R100 billion. This emergent nature of South Africa’s cultural industries, their strategic importance as part of South Africa’s growth path as dictated by the government and the current dearth of academic literature concerning entertainment