Dissertation Proposal
Exeter Business School
2014/2015
MSc Marketing
Dissertation Proposal
Submitted By, Dimple Lalwani 640054955
1. Introduction
Retail is one of the booming industries in India and moreover it is one of the pillars for nation’s growth as it has a holistic impact. In current scenario, retail is gaining importance and one of the reasons being its overall contribution of about 14% to GDP. Moreover as the market in developed economies got saturated Global retailers are focusing on developing economies for their business. As per 2012 A.T.Kearney’s Global Retail Development Index which is based on attractiveness of the market, risk prevailing in the country, saturation of the market and time pressure India ranks 5th. With an expected accelerated growth rate of 15 percent to 20 percent over the next five years India serves to be a high-potential market for retail business (ATKearney Inc, 2012).
It is expected that India’s retail market will grow at a rate of 7 percent for next few years and by the year 2020 retail market will achieve a size of US $850 billion. India’s Traditional retail is anticipated to grow at 5 percent and arrive at a size of US $ 650 billion and organized retail is projected to grow at 25 percent and attain a size of US $ 200 billion by 2020 (Indian Industries Association, 2013).
In the world, India is recognized as the fifth largest retail market and in terms of global retail development Indian retail industry is ranked at fourth place. By 2015-year end, retail industry of India is likely to expand to US $ 750 – 800 billion in terms of market size (Equity Master, 2013).
Retail sector analysis revealed that due to noticeable shift and increasing trend of emerging organized formats in retail, volume of
2014/2015
MSc Marketing
Dissertation Proposal
Submitted By, Dimple Lalwani 640054955
1. Introduction
Retail is one of the booming industries in India and moreover it is one of the pillars for nation’s growth as it has a holistic impact. In current scenario, retail is gaining importance and one of the reasons being its overall contribution of about 14% to GDP. Moreover as the market in developed economies got saturated Global retailers are focusing on developing economies for their business. As per 2012 A.T.Kearney’s Global Retail Development Index which is based on attractiveness of the market, risk prevailing in the country, saturation of the market and time pressure India ranks 5th. With an expected accelerated growth rate of 15 percent to 20 percent over the next five years India serves to be a high-potential market for retail business (ATKearney Inc, 2012).
It is expected that India’s retail market will grow at a rate of 7 percent for next few years and by the year 2020 retail market will achieve a size of US $850 billion. India’s Traditional retail is anticipated to grow at 5 percent and arrive at a size of US $ 650 billion and organized retail is projected to grow at 25 percent and attain a size of US $ 200 billion by 2020 (Indian Industries Association, 2013).
In the world, India is recognized as the fifth largest retail market and in terms of global retail development Indian retail industry is ranked at fourth place. By 2015-year end, retail industry of India is likely to expand to US $ 750 – 800 billion in terms of market size (Equity Master, 2013).
Retail sector analysis revealed that due to noticeable shift and increasing trend of emerging organized formats in retail, volume of
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