Preview

Distribution Channel of Pepsi Max

Powerful Essays
Open Document
Open Document
1266 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Distribution Channel of Pepsi Max
istr2011

PROJECT REPORT ON DISTRIBUTION CHANNEL OF PEPSI MAX

-------------------------------------------------
GROUP MEMBERS- * -------------------------------------------------
ARSHLEEN KAUR * -------------------------------------------------
NISHANT SINGH * -------------------------------------------------
ROMA
* -------------------------------------------------
SEEMA SHEKHAWAT * -------------------------------------------------
SHIKHA SINGH * -------------------------------------------------
TEENA KUMARI TANWAR
-------------------------------------------------

-------------------------------------------------

Submitted to :- Mrs Ruchi Shah

company Profile

* PepsiCo entered India in 1989 and has grown to become the country’s largest selling food and Beverage Company. * PepsiCo India and its partners have invested more than USD1 billion since the company was established in the country. * PepsiCo nourishes consumers with a range of products from treats to healthy eats that deliver joy as well as nutrition and always, good taste

PepsiCo India’s expansive portfolio includes iconic refreshment beverages: * Pepsi, 7 UP, Mirinda and Mountain Dew, in addition to low calorie options such as Diet Pepsi, * Hydrating and nutritional beverages such as Aquafina drinking water, * Isotonic sports drinks – Gatorade * Tropicana 100% fruit juices, and juice based drinks – Tropicana Nectars, Tropicana Twister and Slice, * Non-carbonated beverage and a new innovation Nimbooz by 7Up. * Local brands – Lehar Evervess Soda, Dukes Lemonade and Mangola add to the diverse range of brands.

* PepsiCo’s foods company, Frito-Lay, is the leader in the branded salty snack market and all Frito Lay products are free of trans-fat, It
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Pepsi Next
    • 1345 Words
    • 6 Pages

    Pepsi Next

    The article considers the product launch of the Pepsi Next brand soft drink by beverage industry firm PepsiCo scheduled for the summer of 2011. The soft drink is a so-called mid-calorie soft drink sweetened with a blend of high-fructose corn syrup and artificial sweetener. The launch is considered in terms of PepsiCo's attempts to reverse a decline in the market share of its cola soft drinks.…

    • 1345 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Better Essays

    Naked Juice Marketing Paper
    • 15120 Words
    • 61 Pages

    Naked Juice Marketing Paper

    Tropicana and Jamba Juice were mentioned by Cindy as brands with a good taste. For this consumer, a schema for Tropicana and Jamba Juice would be a good taste. Lacey cited Welch’s as a personal favorite because of its unique fruit blends.…

    • 15120 Words
    • 61 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Pepsi Internal Control Procedures
    • 252 Words
    • 2 Pages

    Pepsi Internal Control Procedures

    Pepsi has many teams that work together in the beverage and snack departments to research and make sure that the proper choices are made and they can continue to grow in every aspect of the company whether it is in the United States or in one of the many other countries that they have companies in.…

    • 252 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Coke and Pepsi in India
    • 1554 Words
    • 7 Pages

    Coke and Pepsi in India

    While Pepsico and Coca-Cola are both multinational corporations (MNCs) with extensive experience in international operations, their business dealings in India are not their most long held nor the least problematic. Pepsico has the most longevity in Indian operations having started there in 1988. This allowed Pepsico to establish a stronghold in the Indian market prior to Coca-Cola’s entry in 1993. Both of these MNCs experienced difficulty in establishing their companies, and while they have made some great headway they have also experienced some extreme business angst along the way.…

    • 1554 Words
    • 7 Pages
    Better Essays
    Read More
  • Better Essays

    Environmental Factors
    • 1140 Words
    • 4 Pages

    Environmental Factors

    PepsiCo is a large company that conducts both domestic and global marketing and is very well known. One of the main products and one that I use everyday is Pepsi. PepsiCo also produces Quaker Oats, Lays chips, Gatorade, and Tropicana orange juice.…

    • 1140 Words
    • 4 Pages
    Better Essays
    Read More
  • Good Essays

    The Pepsico Company: the Quaker Oats Acquisition
    • 1759 Words
    • 8 Pages

    The Pepsico Company: the Quaker Oats Acquisition

    By the end of 1999, following a multi-year restricting effort, PepsiCo had once again become one of the most successful consumer products companies in the world. In less than four years, it had achieved am 80% increase in net income, on 30% lower sales, and with 75% fewer employees. PepsiCo’s major subsidiaries were the Pepsi-Cola Company, which was the world’s largest manufacturer and distributor of snack chips, and Tropicana Products, the largest marketer of branded juices.…

    • 1759 Words
    • 8 Pages
    Good Essays
    Read More
  • Powerful Essays

    Sustainability Report - PepsiCo
    • 1661 Words
    • 7 Pages

    Sustainability Report - PepsiCo

    PepsiCo is a global leader in the food and beverage industry. Their main businesses include; Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola — each line makes large variety of products that are consumed all around the world.…

    • 1661 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Good Essays

    MIS302 Paper
    • 792 Words
    • 3 Pages

    MIS302 Paper

    When it comes to soft drinks, Coca-Cola always appears first in consumers’ minds. It is the world largest non-alcoholic beverage company in terms of size, the number of products it offers, and its proportion of market share. Coca-Cola owns more than 500 brands, 3,500 products worldwide, and presents in more than 200 countries. It offers a variety of beverage such as carbonated drink (Coca-Cola, Sprite), bottle water (Smart Water), fruit juice (Fanta, Simply, Minute Maid), ready-to-drink coffee (Georgia), flavored tea (Nestea), yogurt drink (Cal King), sport drink (Powerade), and diet or low-calorie version for some of these (Coke Zero).…

    • 792 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Pepsico Annual Report
    • 18554 Words
    • 75 Pages

    Pepsico Annual Report

    Our brands include Pepsi-Cola, Lay’s, Quaker Oats, Tropicana and Gatorade, as well as Naked, Aquafina, Cheetos, 7UP (outside the U.S.), Sabra and Izze, to name a few. We also have a variety of strong international brands in our key markets, such as Mirinda in Europe and Gamesa in Latin America. Within these markets, we offer products that satisfy local tastes, including Quaker Congee in China, Sabritas in Mexico and Kurkure in India. PepsiCo is a company of approximately 294,000 dedicated people who work in 700 facilities around the world, including manufacturing sites, research and development facilities, distribution centers and offices. We sell our products in more than 200 countries and territories, and have a presence through our supply chain and partnerships in countless communities around the world. Perhaps most importantly, PepsiCo is a…

    • 18554 Words
    • 75 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Pepsi Global Marketing Strategy
    • 6949 Words
    • 28 Pages

    Pepsi Global Marketing Strategy

    PepsiCo, Inc. is currently operating in China. It has been in the country since 1982, when it started its first operation in Shenzhen and later established 30 joint ventures all over the country. Recently CEO Indra K. Nooyi said that China “represents our single biggest opportunity today outside the U.S.” (Einhorn & Balfour, 2009 September 28). Recently PepsiCo is stepping up its investments and interests in the emerging market of China. With 1.34 billion people and a Chinese soft drinks market forecasted to have a $40 billion value by 2014, it’s easy to see why PepsiCo is investing in this country now. With government plans to improve the infrastructure, distribution will further improve as well, making it easier to get Pepsi to the Chinese consumers. According to Datamonitor, the company announced in 2008 that it would invest $1 billion in China over the next four years to tap the potential of this growing market (2010 May 14a). This investment would help expand its business and broaden its product portfolio. And according to an article in Advertising Age in 2008, CEO Nooyi said that this was the company’s largest investment in China in the almost 30 years they have been conducting business there. The investment is consistent with their broader global strategy of investing in high-growth developing markets and they want to sell to China’s fast-growing middle class. The money will go towards bigger manufacturing capacity, R&D, and building Pepsi’s sales force in order to broaden product distribution (Madden, 2008 November 10). But that wasn’t the only recent investment. Benjamin Li notes that in May 2010 PepsiCo announced they would invest $2.5 billion in China over the next three years, which would be used to build food and beverage plants, especially in China’s…

    • 6949 Words
    • 28 Pages
    Powerful Essays
    Read More
  • Best Essays

    Swot Analysis: Pepsi
    • 2087 Words
    • 9 Pages

    Swot Analysis: Pepsi

    • PepsiCo is the second largest snack and beverage company in the world. Established in 1965 when Pepsi-Cola and Frito-Lay shareholders merged their salty snack icon and soft drink giant. With revenues of $500 million with popular brands such as Pepsi-Cola, Mountain Dew, Fritos, Lay’s, Cheetos, and Ruffles, they have achieved growth and long-term value in its operational activities by creating competitive advantages through new product innovation and acquisitions. Its portfolio has grown year after year with its acquisition of Tropicana in 1998, two largest bottlers (Pepsi Bottling Group/PepsiAmericas) in 2010 and Wimm-Bill-Dann (dairy products) in 2011, and the merger with Quaker Oats in 2001. Profits generating $39.5 billion in net revenues in 2007 leading to 19 products each generating $1 billion in worldwide retail revenues in 2010. Some of the most popular inclusions have been Quaker Oats, Gatorade G2, Tiger Woods signature sports drinks, Cap’n Crunch cereal, Aquafina, and Aunt Jamima pancake mix. In keeping up with consumer health and wellness concerns of reducing saturated fats, cholesterol, trans fats, and simple carbohydrates, PepsiCo created better-for-you and good-for-you products under the Power of One alliance strategy which focused on increasing customers tendency to purchase more than one PepsiCo product during each visit. A quite ingenious innovation!…

    • 2087 Words
    • 9 Pages
    Best Essays
    Read More
  • Powerful Essays

    Cola Wars
    • 1579 Words
    • 7 Pages

    Cola Wars

    PepsiCo is one of the world's leading producers of snack foods and beverages including Pepsi soda. Its principal businesses include: Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods. PepsiCo brands are available in nearly 200 countries and territories. The company operates in four divisions: PepsiCo Americas Foods (PAF), PepsiCo Americas Beverages (PAB), PepsiCo Europe, and PepsiCo Asia, Middle East and Africa (AMEA). The PepsiCo challenge (to keep up with archrival The Coca-Cola Company) never ends for the world's #2 carbonated soft-drink maker. Its soft drinks include Pepsi, Mountain Dew, and Mug. Cola is not the company's only beverage: Pepsi sells Tropicana orange juice brands, Gatorade sports drink, SoBe tea, and Aquafina water. The company also owns Frito-Lay, the world's #1 snack maker with offerings such as Lay's, Ruffles Doritos, and Fritos. Its Quaker Foods unit offers breakfast cereals (Life, Quaker Oats), rice (Rice-A-Roni), and side dishes (Near East). Pepsi's products are available in some 200 countries. In 2010 the company acquired its two largest bottlers, Pepsi Bottling Group and PepsiAmericas. Indra Krishnamurthy Nooyi has been the chief executive of PepsiCo since 2006. During her time, healthier snacks have been marketed and the company is striving for a net-zero impact on the environment. This focus on healthier foods and lifestyles is part of Nooyi's "Performance With Purpose" philosophy.…

    • 1579 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Better Essays

    Pepsi Analyst Report
    • 3244 Words
    • 13 Pages

    Pepsi Analyst Report

    This Corporation shows growth potential for developing modified health beverages and snacks. It is currently leading in the snack sectors. Constant health media, advances in science and the eco-friendly generation trying to eliminate plastic bottles has significantly affected the food and beverage industry. Because PepsiCo has ample resources as an industry leader, it is able to adapt to the consumers demands of healthy products. PepsiCo experienced a decline in soft beverage and snack sales due focus on health issues, only to increase sales after introducing a modification to its soft drinks. The new market for zero calorie sodas made up 49% of PepsiCo’s beverage volume in 2012.…

    • 3244 Words
    • 13 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Analysis of Nigeria bottling company value chain.
    • 672 Words
    • 3 Pages

    Analysis of Nigeria bottling company value chain.

    In addition, nbc product portfolio includes a variety of other sparkling and still beverages including:…

    • 672 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Pepsi Co Strategic Management
    • 1126 Words
    • 5 Pages

    Pepsi Co Strategic Management

    Frito-Lay North America manufactures, markets, sells and distributes salty and sweet snacks. Products manufactured and sold in North America include Lay’s and Ruffles brand potato chips, Doritos and Tostitos brand tortilla chips, Cheetos brand cheese-flavored snacks, Fritos brand corn chips, a variety of branded dips and salsas and Rold Gold brand pretzels. Low-fat and no-fat versions of several brands are also manufactured and sold in North America.…

    • 1126 Words
    • 5 Pages
    Good Essays
    Read More

Related Topics