Distribution Channel of Proctor & Gamble in Bhubaneswar
Acknowledgment
We have a great pleasure to present the project report on ³Distribution channel of Proctor & Gamble Head & Shoulder and its Competitors´ The study of different distribution channel is enchanting as well as interesting for us to undertake. We completed this project under the guidance of Prof. (Dr.) Dindayal Swain. We would like to express our heartful gratitude and immense thanks to Prof. (Dr.) Dindayal Swain for proper guidance and for providing us opportunity to this project. We would like to thanks all Retailers who help us to complete this project. Last but not least we would like to thanks all distributers for their co-operation.
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Page 1
Contents
Research Methodology Objective Chapter1 1.1 Introduction 1.2 Product Portfolio 1.3 Head & Shoulder variants 1.4 SKU¶S & Pricing Chapter 2 2.1 Distribution Channel 2.2 Promotion 2.3 Margin Chapter 3 3.1 Competitor Scanning 3.2 Clinic All Clear Variants 3.3 SKU¶S & Pricing 3.4 Distribution Channel & Margin 3.5 Dabur Vatika Antidandruff Variants 3.6 SKU¶S & Pricing 3.7 Distribution Channel & Margin Chapter 4 4.1 Data Analysis 4.2 Issues 4.3 Recommendation Webiliography
Page 2
Research Methodology
For our Project we have taken we have taken different methodology for our research objective. Following are the methods we carried out and are highlighted in this project. Primary data: Collected primary data from Random Sampling Process of Data Survey:y To collect our primary data we have face to face interaction with Distributors y Face to face interaction with retailers of areas: Ravi Talkies Radhika Tower Vivekananda Marg Tankapani Road Secondary Data: y Internet
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Objective Of Project
To know about SKU¶S and prices from retailers To know about the sales promotion Study the whole distribution channel & logistics About competitors and their Channels Margin of Retailer & distributer of P&G and its competitors
Page 4
CHAPTER -1
Page 5
We have a great pleasure to present the project report on ³Distribution channel of Proctor & Gamble Head & Shoulder and its Competitors´ The study of different distribution channel is enchanting as well as interesting for us to undertake. We completed this project under the guidance of Prof. (Dr.) Dindayal Swain. We would like to express our heartful gratitude and immense thanks to Prof. (Dr.) Dindayal Swain for proper guidance and for providing us opportunity to this project. We would like to thanks all Retailers who help us to complete this project. Last but not least we would like to thanks all distributers for their co-operation.
µ
Page 1
Contents
Research Methodology Objective Chapter1 1.1 Introduction 1.2 Product Portfolio 1.3 Head & Shoulder variants 1.4 SKU¶S & Pricing Chapter 2 2.1 Distribution Channel 2.2 Promotion 2.3 Margin Chapter 3 3.1 Competitor Scanning 3.2 Clinic All Clear Variants 3.3 SKU¶S & Pricing 3.4 Distribution Channel & Margin 3.5 Dabur Vatika Antidandruff Variants 3.6 SKU¶S & Pricing 3.7 Distribution Channel & Margin Chapter 4 4.1 Data Analysis 4.2 Issues 4.3 Recommendation Webiliography
Page 2
Research Methodology
For our Project we have taken we have taken different methodology for our research objective. Following are the methods we carried out and are highlighted in this project. Primary data: Collected primary data from Random Sampling Process of Data Survey:y To collect our primary data we have face to face interaction with Distributors y Face to face interaction with retailers of areas: Ravi Talkies Radhika Tower Vivekananda Marg Tankapani Road Secondary Data: y Internet
Page 3
Objective Of Project
To know about SKU¶S and prices from retailers To know about the sales promotion Study the whole distribution channel & logistics About competitors and their Channels Margin of Retailer & distributer of P&G and its competitors
Page 4
CHAPTER -1
Page 5