Essay
Nowadays the world is a really small place compared to what it used to be before. Twenty first century brought many changes for our society and it had been marked by the rise of a global economy, the rise of the consumerism, mistrust in government, deepening concern of over terrorism and an increase in the power of private enterprise. With the fall of the Soviet Union the USA became the sole superpower, and although it is suffering from many domestic and foreign problems, it still has a huge influence on the world‘s matters .The same thing is with the culture. The term Americanisation has been used since 1907 for the American impact on other countries. I will write about negative and positive aspects of America’s culture and how it affects our world and how it was formed.
One of the main things which form society is a culture. If we are talking about the USA, it is primarily Western, but influenced by the Native American, African, Asian, Polynesian and Latin American cultures too. Despite certain consistent ideological principles (e.g. individualism, egalitarianism, and faith in freedom and democracy), American culture has a variety of expressions due to its geographical scale and demographic diversity. The United States has often been thought of as a melting pot, but now it trends towards cultural diversity, pluralism and the image of a salad bowl. Many American cultural elements, especially from popular culture, have spread across the globe through modern mass media .For example, Hollywood dominates most of the world's media markets. It is the chief medium by which people across the globe see American fashions, customs, scenery and way of life. The same is with music industry. Many U.S.-based artists, such as Elvis Presley and Michael Jackson are recognized worldwide and have sold over 500 million albums each.Moreover, America‘s corporate business is selling the ideas of freedom,