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MINISTRY OF TOURISM
Hotel & Tourism Training Center
HND in Travel & Tourism Management
Assignment Tasks
Issue Date 19 FEB 013 Hand – in Date 12MAR013 Semester 01
Unit Name : Tour Operations Management Unit No. 14
Assignment Title Tour Operation Management Assignment NO. TWO
Tutor Name : MOUFFAK AL BOUKAI
Learning Outcomes Covered in this Assignment:
- be able to review brochures and methods of distribution used to sell holidays .
- Understand strategic and tactical decision making for tour operators Decision making Strategic
Scenario : You are in tourism company employee competence Tour Operators for tourism and your General Manager asked you to write a full report about the work of Tour Operators be able to review brochures and methods of distribution used to sell holidays .and strategic and tactical decision making
Task : evaluate the planning decisions taken for the design of a selected brochure Brochures : recognition of the planning issues including deciding the format (content , structure, style, paper quality, Size ) based on product, target market and budget determining print specifications, print run, multiple editions : timescales and stages of production including creative brief , copywriting, proofing, color proof , printing, brochure launch: recognition of legal implications: other formats eg
CD , video , internet, and TV
Task2. evaluate the suitability of different methods of distribution used to sell a holiday for different types of tour operator , ,: examination of distribution channels eg direct mail, specialist carriers, hauler, consolidated delivery companies, travel agencies, intensive /selective distribution systems: racking agreements . Methods of
Hotel & Tourism Training Center
HND in Travel & Tourism Management
Assignment Tasks
Issue Date 19 FEB 013 Hand – in Date 12MAR013 Semester 01
Unit Name : Tour Operations Management Unit No. 14
Assignment Title Tour Operation Management Assignment NO. TWO
Tutor Name : MOUFFAK AL BOUKAI
Learning Outcomes Covered in this Assignment:
- be able to review brochures and methods of distribution used to sell holidays .
- Understand strategic and tactical decision making for tour operators Decision making Strategic
Scenario : You are in tourism company employee competence Tour Operators for tourism and your General Manager asked you to write a full report about the work of Tour Operators be able to review brochures and methods of distribution used to sell holidays .and strategic and tactical decision making
Task : evaluate the planning decisions taken for the design of a selected brochure Brochures : recognition of the planning issues including deciding the format (content , structure, style, paper quality, Size ) based on product, target market and budget determining print specifications, print run, multiple editions : timescales and stages of production including creative brief , copywriting, proofing, color proof , printing, brochure launch: recognition of legal implications: other formats eg
CD , video , internet, and TV
Task2. evaluate the suitability of different methods of distribution used to sell a holiday for different types of tour operator , ,: examination of distribution channels eg direct mail, specialist carriers, hauler, consolidated delivery companies, travel agencies, intensive /selective distribution systems: racking agreements . Methods of