Doc Essay
PF16- 10
Multiple Choice
Identify the choice that best completes the statement or answers the question.
____ 1. ____ uses the Internet and mobile and interactive channels to develop communication and exchanges with customers.
a.|Digital marketing|
b.|Digital media|
c.|Electronic marketing|
d.|Digital electronics|
e.|E-marketing|
____ 2. The Internet has changed the way the managers at Chick-fil-A communicate and develop relationships with their customers and their
a.|competitors.|
b.|store environment.|
c.|opponents.|
d.|employees.|
e.|legal representatives.|
____ 3. As digital communication technologies have advanced, it possible for marketers to
a.|have more control over their product's positioning.|
b.|have more control over the processing of information.|
c.|have more control over people's perceptions of their business.|
d.|be more selective on news releases regarding their company.|
e.|reach markets that were previously inaccessible.|
____ 4. The ability to obtain digital information is referred to as
a.|accessibility.|
b.|addressability.|
c.|interactivity.|
d.|connectivity.|
e.|control.|
____ 5. ____ are free online publicity that helps the company
a.|Negative customer reviews|
b.|Company websites|
c.|Anti-company wikis|
d.|Positive customer reviews|
e.|Social technographics|
____ 6. Toyota encourages customers to post reviews on their company website in the hopes of increasing the company's
a.|target market.|
b.|credibility.|
c.|mode of operation.|
d.|reach.|
e.|monopoly.|
____ 7. One trend that has caused consumer-generated information to gain importance is
a.|an increase in mobile digital technology.|
b.|consumers' tendencies to trust other consumers over corporations.|
c.|the cultural trend of consumers being influenced by the "village."|
d.|the increase in adults other than parents influencing children.|
e.|a reduction in advertising expenditures.|
____ 8. The average Facebook
Multiple Choice
Identify the choice that best completes the statement or answers the question.
____ 1. ____ uses the Internet and mobile and interactive channels to develop communication and exchanges with customers.
a.|Digital marketing|
b.|Digital media|
c.|Electronic marketing|
d.|Digital electronics|
e.|E-marketing|
____ 2. The Internet has changed the way the managers at Chick-fil-A communicate and develop relationships with their customers and their
a.|competitors.|
b.|store environment.|
c.|opponents.|
d.|employees.|
e.|legal representatives.|
____ 3. As digital communication technologies have advanced, it possible for marketers to
a.|have more control over their product's positioning.|
b.|have more control over the processing of information.|
c.|have more control over people's perceptions of their business.|
d.|be more selective on news releases regarding their company.|
e.|reach markets that were previously inaccessible.|
____ 4. The ability to obtain digital information is referred to as
a.|accessibility.|
b.|addressability.|
c.|interactivity.|
d.|connectivity.|
e.|control.|
____ 5. ____ are free online publicity that helps the company
a.|Negative customer reviews|
b.|Company websites|
c.|Anti-company wikis|
d.|Positive customer reviews|
e.|Social technographics|
____ 6. Toyota encourages customers to post reviews on their company website in the hopes of increasing the company's
a.|target market.|
b.|credibility.|
c.|mode of operation.|
d.|reach.|
e.|monopoly.|
____ 7. One trend that has caused consumer-generated information to gain importance is
a.|an increase in mobile digital technology.|
b.|consumers' tendencies to trust other consumers over corporations.|
c.|the cultural trend of consumers being influenced by the "village."|
d.|the increase in adults other than parents influencing children.|
e.|a reduction in advertising expenditures.|
____ 8. The average Facebook