Docomo Generation Analysis

The article “The Docomo Generation” by Murakami Mutsuko and Asif Shameen that appeared in the Reader’s Digest magazine can be said to be an extended argument with view of Japan people about the technology. The DoComo or NTT DOCOMO is the company in which, becomes the predominant mobile phone operator in Japan. The name is officially take from the words of the phrase, "do communications over the mobile network", and is also from a compound word docomo, which means in Japanese language is "everywhere" in (nama author,tahun) http://www.webopedia.com/TERM/D/Docomo.html
Based on this article, the users of DoComo mobile phone are used to the common function of mobile phone features which are email checking, buying concert tickets and join an online dating service that popular among Japanese. However, all these still can’t fulfill their needs and wants in line with the modern lifestyle day to day. Due to that, Docomo wants to get along with the real meaning of technology which concerning more on what can or should be designed from natural world materials and substances to satisfy human needs and wants as stated in the National Academy of Engineering. So they come out with the idea of application to make people able to watch live games especially soccer whenever they are. They are using i-mode mobile Internet in order to get connect with that kind of
Its means that users always connected to the wireless Net as long as the phone is turned on. It is possible for the users to get access wherever they are without need to wait or subscribe any plan which take a long time to get connection. It also eliminated the sticky issue of online payment that has slowed the growth of e-commerce on the wired Internet. This can be seen where Statistic data of Japan in 2014 shows that the subscribers of data were growing rapidly year by year (James B.Pick and Avijit Sarkar,page, 2015,The Global Digital Divides: Explaining Change, page