Doctor
issue 7
|
2 010
Complimentary article reprint
Battle for Brands in a World Private l aBels the of
BY PAT CONROY AND ANUPAM NARULA > ILLUSTRATION BY JOHN UELAND
This publication contains general information only, and none of Deloitte Touche Tohmatsu, its member firms, or its and their affiliates are, by means of this publication, rendering accounting, business, financial, investment, legal, tax, or other professional advice or services. This publication is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your finances or your business. Before making any decision or taking any action that may affect your finances or your business, you should consult a qualified professional adviser. None of Deloitte Touche Tohmatsu, its member firms, or its and their respective affiliates shall be responsible for any loss whatsoever sustained by any person who relies on this publication. About Deloitte Deloitte refers to one or more of Deloitte Touche Tohmatsu, a Swiss Verein, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte Touche Tohmatsu and its member firms. Copyright © 2010 Deloitte Development LLC. All rights reserved.
Battle for Brands in a world Private l aBels
The
of by Pat Conroy and anuPam narula > IllustratIon by John ueland
Deloitte Review
d e l o i t t e r e v i e w. c o m
19
Janet
glanCes at the
Items In her shoPPIng Cart and then at her groCery lIst, realIzIng that thIs Is goIng to be an exPensIve trIP. she wonders how muCh she Could save by rePlaCIng more of her famIly’s Preferred natIonal brands wIth the store brands. after all, nobody notICed when she swItChed the Canned vegetables, Pasta, and ICe Cream. her daughters’ breakfastIng obJeCtIons to store brand Cereals subsIded by the thIrd mornIng.
|
2 010
Complimentary article reprint
Battle for Brands in a World Private l aBels the of
BY PAT CONROY AND ANUPAM NARULA > ILLUSTRATION BY JOHN UELAND
This publication contains general information only, and none of Deloitte Touche Tohmatsu, its member firms, or its and their affiliates are, by means of this publication, rendering accounting, business, financial, investment, legal, tax, or other professional advice or services. This publication is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your finances or your business. Before making any decision or taking any action that may affect your finances or your business, you should consult a qualified professional adviser. None of Deloitte Touche Tohmatsu, its member firms, or its and their respective affiliates shall be responsible for any loss whatsoever sustained by any person who relies on this publication. About Deloitte Deloitte refers to one or more of Deloitte Touche Tohmatsu, a Swiss Verein, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte Touche Tohmatsu and its member firms. Copyright © 2010 Deloitte Development LLC. All rights reserved.
Battle for Brands in a world Private l aBels
The
of by Pat Conroy and anuPam narula > IllustratIon by John ueland
Deloitte Review
d e l o i t t e r e v i e w. c o m
19
Janet
glanCes at the
Items In her shoPPIng Cart and then at her groCery lIst, realIzIng that thIs Is goIng to be an exPensIve trIP. she wonders how muCh she Could save by rePlaCIng more of her famIly’s Preferred natIonal brands wIth the store brands. after all, nobody notICed when she swItChed the Canned vegetables, Pasta, and ICe Cream. her daughters’ breakfastIng obJeCtIons to store brand Cereals subsIded by the thIrd mornIng.