Preview

Does Pantene Use Gender/Sex, Psychological, And Psychological Theories Of Gender?

Good Essays
Open Document
Open Document
402 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Does Pantene Use Gender/Sex, Psychological, And Psychological Theories Of Gender?
During the Super Bowl, Pantene, a popular hair care line debuted several commercials of the daughters of famous football players getting their hair done. The biggest thing about these commercials were that rather than the mothers it was the dads doing their hairs. These commercials were pegged as “Dad Do’s” with the tag line Strong is beautiful, making the claim that girls who spend quality time with their dads grow up to be stronger women. These commercials can be viewed and analyzed through 2 of the 3 theories of gender/sex, biological and psychological. The first theory is biological, this theory is basically stating that sex and gender are the result of biology and it only really accounts for two genders, Male and Female, despite the

You May Also Find These Documents Helpful

  • Good Essays

    In his essay “Men’s Men and Women’s Women,” Steve Craig writes, “Her need is a common one in women’s commercials produced by a patriarchal society-the desire to attain and maintain her physical attractiveness” (194).…

    • 927 Words
    • 4 Pages
    Good Essays
  • Good Essays

    The biological approach states that human beings have evolved so that males and females possess different chromosomes that trigger the production of different levels of certain hormones. It is these hormonal differences between the sexes that lead to differences in behaviour. This allows for males and females to perform different roles in reproduction thus ensuring the survival of their genes and, in turn the human species. Women have evolved psychologically, anatomically and physiologically to be the carers of their young, whereas men have evolved in a similar way, but to be the main providers for the mother and her young.…

    • 820 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Fas 204 Research Paper

    • 1071 Words
    • 5 Pages

    The media today continually promotes a specific type of “gender role” and behavior for both men and women. It influences and corrupts the minds of both men, women and especially young teens when doing so. With that said it’s definitely a big part of creating social norms as well. Think about it, there are three common different types of media: television, films, and advertisements, which are shown almost everywhere. Like I mentioned before, gender roles for an example exist only because society chooses to accept them for what they are. Viewers must be aware of what the media is trying to push on them, especially females. For example, most women when appearing with their male actors on screen constantly are portrayed in roles that are…

    • 1071 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Throughout the progress of understanding human development, the notion of gender has commonly been the topic of discussion and debate when attempting to understand its foundation. While it is argued to be a societal and cultural manifestation, others suggest it is a biological…

    • 208 Words
    • 1 Page
    Good Essays
  • Good Essays

    While the education system is very important in the socialisation of males into traditional masculinities, the family is the main socialisation agent. Parents may encourage and reward behaviour that they deem appropriate and discourage that which they think is inappropriate. For example, parents may encourage their daughters to focus on their appearance and their sons to watch and support sports. Also, Oakley referred to the labels (For example, ‘princess’ and ‘pretty’ for girls; and ‘brave soldier’ and ‘strong’ for boys) as verbal appellation and says they teach the children society’s expectations. Children also imitate their parents because they are their significant…

    • 670 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Male Bashing on Tv

    • 782 Words
    • 4 Pages

    In an article written in 2003 by Michael Abernethy entitled Male Bashing on TV, the author laments about the negative stereotype depicted by the media of men. In order to gain a better understanding of the effects of Male Bashing on TV, people need to understand the consequences on the male bashing. The constant denigration of men in the media will lead to problems in the future; specifically, the loss of self esteem, the way children view their fathers, and how men react to their personal aspirations.…

    • 782 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    A wide variety of advertisements have been creating numerous images of men and women for years now regarding gender roles and sex diversity. The advertising industry in particular has formed the impression that “sex sells,” now using women’s bodies as sex objects (Ford, 2008). Previous research has shown men are being outnumbered when it comes to women being sexualized. More importantly, the advertising industry has shown what the “accurate” gender roles for men and women are to be. Men are to be dominant, tough, strong, independent, and detached. Contrastingly, women are to be dependent, loving mothers and wives, concerned with beauty, and emotional. This literature review will look at the ways magazine advertisements portray objects and figures,…

    • 146 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    The biological explanation of gender development enforces the idea that the role of genes and hormones are the main contributors towards the development of a child's gender. Male and females think and act differently because of differences in how their brains work. Women have two X chromosomes whereas men have an X and a Y chromosome. The androgens also cause the male brain to develop differently from the female. A bio psychologist would argue that it is these differences in brain development and the differences in brain activity that cause men to behave differently from women (e.g. acting more aggressively).…

    • 372 Words
    • 1 Page
    Good Essays
  • Better Essays

    Always “Like a Girl” commercial was not only a hit in the media world, but a hit to the hearts of many women across the nation. In this commercial Always attempts to reach out and inform Americans of the damage caused to a female’s confidence when they do finally hit that age in their lives where insecurities begin to exist. Positively using their credibility and reputation to target a worldwide issue among woman so that it gains enough awareness to hopefully get fixed. Women working their whole lives to break society’s doubt so that they aren’t classified under another demeaning stereotype when asked, “What does it mean to do something ‘Like a Girl?’’’.…

    • 1730 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Biology alone determines whether a person is female or male, not culture, but cultural myths outline the roles women and men play in society. These cultural myths constitute to the lack of differentiation between sex and gender, imposing the idea of nature versus nurture. While one is born either female or male due to biology, one’s culture ultimately makes one into a woman or a man. Society has predisposed images of what it means to be feminine or masculine. These gender roles limit the individual’s potential, making humans into performers that must conform to their “appropriate” roles. Being a man should not rely on appearing dominant, aggressive, or never admitting to weaknesses, nor should a woman’s life depend on her reproductiveness…

    • 970 Words
    • 4 Pages
    Good Essays
  • Best Essays

    Gender Seperation

    • 2052 Words
    • 9 Pages

    In the above example, Nike is showing support to women athletes by advertising women athletic footwear. Because of this participation, Nike has influenced other corporations to do the same by making great gains for their support. For years gender separation has existed and mainly alienating women from some topics. Shari L. Dworkin and Michael A. Messner, who both hold degrees in gender studies, review a list of academic studies and discuss the different roles that gender play within our American sport culture in the article “Just Do…What? Sport, Bodies, Gender.” Judith Lorber, who writes “Nights to His Day:’ The Social Construction of Gender,” is highly interested in changing conceptions of gender. She believes that gender separation must exist or it could very well be revolutionary if women are not held to specific standards of femininity and masculinity. According to Jean Kilbourne, advertising plays an important role in consumer behaviors; what can seem normal for some, can be dangerous and insulting for others. Although it may be dangerous and insulting, advertisement is gender separated to target certain gender specific. In spite of the best efforts on trying to keep an equal opportunity and integrate the genders, gender separation must still exist. First, sports must remain gender specific; next, marketing must remain gender specific; finally, military must remain gender specific.…

    • 2052 Words
    • 9 Pages
    Best Essays
  • Good Essays

    Historian Philip Gleason once stated, “To be or to become an American, a person did not have to any particular national, learning languages, religious, or ethnic background. All he had to do was to commit himself to the political ideology centered on the abstract ideals of liberty, equality, and republicanism.” The meaning of being American goes deeper than having a title of being a citizen, having a language, religious preference, and nationality. As Philip Gleason stated, all an American had to do was focus on liberty, equality, and republicanism. There are duties a person undertakes that makes he or she American.…

    • 818 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Gender bias is a greatly debated topic in today's society. Though people often focus on the roles of men and women in the working world, these biases begin in the home. From childhood, parents, even if unintentionally, instill certain gender roles in their children. As demonstrated in the articles "Why Boys Don't Play With Dolls" by Pollitt, "Little Boy Pink" by Moore, and "The Gender Blur" by Blum, parental figures control every aspect of their children's lives from clothes to toys to entertainment. Simple decisions like the choice of clothing colors or toy sets actually set the standard of who these children will become in the future. The influence of American parents, which itself is affected by societal guidelines,…

    • 984 Words
    • 4 Pages
    Good Essays
  • Good Essays

    The first major or/One of the most important differences men and women run into in terms of body image is the disturbing pressure from social media networks on how they perceive an attractive body. The author contends, girls have become victimized by society’s hyper sexualization and are exposed to the idea that their value as female is closely related to their sexuality. (Heldman 65). In contrast advertising companies highly influence women over men because women spend more time obsessing over their physical attributes. Moreover the media exposes women as a sex character, which impairs their judgment towards their body image. For example author contends “it’s because U.S. residents are now being exposed to 3,000 to 5,000 advertisements a day- as many per year as those living a half a century ago would have seen in a lifetime” (Heldman 64). Also everyday men and women and bombarded with unrealistic images from media outlets that influence the human race to acquire unattainable bodies. In contrast men are not as influenced from television advertisements even though they spend more time watching television.…

    • 798 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Commercials contain content of cultural notions about gender – real and imagined – or over stated. They establish what is the norm for gender. The ads may affect the way people perceive their own gender identity and also perpetuate pre-conceived ideas about it.…

    • 1033 Words
    • 5 Pages
    Better Essays