Media, it is the main means of communication, as radio and television, newspapers, and magazines that reach or influence people widely. Anyone who controls any form of media has vast amounts of power over the public. A simple news story can change society’s opinion over a certain topic. However, without the media, we would not get an insight into controversies that are happening half way around the world. If it weren’t for the media, dictators would not be brought to their knees, and answer to the crimes that they have committed.
Whether we know it on a conscious level or not, we are being influenced by the media, whether you think you are not being affected, you are at some level. It is not only about the way we look, but also the food we eat, the things we buy and our concept of happiness, love, and sadness. Everywhere one goes they see magazines, billboards, television shows, commercials etc., and these are the things that we want in life. This is similar to the social cognitive learning theory, essentially monkey see monkey do. Trends and fashion statements are shown in the media and then society often follows them up. Children are vulnerable and susceptible to this influence from the media, especially with the amount of exposure to the level of communication, and technology that is available to them in this day and age. Companies spend millions of pounds each year on TV advertisements, so that they can sell and in return gain millions of pounds profit. This is a form of communication used to encourage or persuade an audience to perform a certain action. Advertising messages are usually viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail. We are accustomed to see people with rich people with skinny bodies and faces due to