Executive summary
This report is a conducted research to discuss the major aspects that should be considered while initiating a new business in India. India, specifically, was chosen because of its variety in ethnics, languages, religions, directions, parties and culture as well. For these reasons, India is one of the most interesting spots on the earth.
First of all, the report gives an overall idea about the background of doing business in India in terms of the major facts and statics. Then, the report illustrates to what extent languages and cultures are different from one state to another in the same country. Moreover, it gives a brief overview on the beliefs and norms of the Indian society. In addition, the business culture as well as the business etiquette is illustrated. One important aspect that should be considered while starting a new business in different country is the customs and protocol which is highlighted in this report.
Furthermore, the Indian meeting protocol and negotiation technique is illustrated in details in the next section supported by Hofstede cultural dimension’s theory. This protocol is researched in terms of making appointments, greeting, business attire, expressing disagreement and decision making process. After that, a brief PESTEL analysis was conducted to eliminate the most important features in political, social, economic and technological situation in India. Eventually, an appropriate recommendation is suggested regarding the perfect business procedure and depending on the previous information. Finally, a brief conclusion is given to highlight the most significant issues in this report.
Table of contents:
1- Introduction.
• Background to business including facts and statistics of India.
2- Cultural analysis
• Language in India. • Indian society and culture. • Business culture in India. • Customs and
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