This paper explores the ways on how U.S. organization should communicate with the Indonesians and what they should look into before approaching a foreign business. There are a few important factors discussed in this paper and they are the cultures, ethnicity, language, business etiquettes such as clothing, gestures, age, and date format. These factors should be looked at closely in order to have a successful business in Indonesia.
To start a business in a foreign country, it is crucial to understand the culture, social, customs and language of the country to be successful. Understanding the cultures help us predict how a person is going to act, negotiate, speak and make decisions (Morrison & Conoway, 2006). The cultures are different between the United States and Indonesia. What may be acceptable in U.S may not be acceptable in Indonesia; in other words they have different perceptions, a slight mistake can cause the potential business project to backfire. Javanese culture should be looked at when we are making a reference to Indonesia because Javanese population comprise approximately 45 per cent of the Indonesian population and in addition, the attitudes and worldview penetrates the Indonesian bureaucracy, military and government (Dean, 2000). There are a few objectives that should be considered, such as the language used, hand gestures, clothing, and more.
First of all, English is widely spoken in Indonesia especially in Jakarta, amongst the business people and youngsters. The primary language in Indonesia is Bahasa Indonesia so interpretation might be needed in countries outside Jakarta where English language is not commonly used (UKTI, 2010). “Terima Kasih” meaning “Thank You” in Bahasa should be said after the meeting or when necessary, to call a man, one should refer them as “Bapak”; and “Ibu” to a woman because it shows respect for the culture as well as building the relationship with one another.
There are different ethnicity in
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