Dollar Tree and Dollar General
Horizontal and Vertical Analysis
Cynthia Bates
Devry University
Finance 382
Professor Bankston-Bradshaw
April 19, 2013
Course Project Final
Dollar Tree and Dollar General
Vertical and Horizontal Analysis
I. General information about companies II. Current events III. Relevant ratios IV. Spreadsheets V. Significant assets and liability items, comments on revenue and profitability VI. Relevant ratios and vertical analysis discussion VII. Brief analysis of horizontal analysis VIII. Company objectives IX. Three most important ratios X. Industry comparison XI. References
I. General information about the companies
For my course project I chose to compare Dollar Tree and Dollar General. Both of these companies are in the retail industry. These companies sell similar items. Both of these companies are very competitive in the industry they operate in. Let us begin by looking at the Dollar Tree.
The Dollar Tree started as a variety store under a different name in 1954 (dollartree.com, 2013). This was a family business and was interested in offering products for less money than other retail stores were able to. This brought in huge profits for such a small “mom and pop” business. In recent years the name has changed a few times until in 1990 the store name was changed to Dollar Tree. It has been the same since that time.
Dollar General began during the Great Depression. J.L Turner and his son were buying retail stores that were hard hit by the depression (dollargeneral.com, 2013). The first store was named J.L Turner and Son Wholesale. The idea was that nothing in the store would cost more than a dollar. This idea spread like wildfire. Dollar General Corporation was formed in 1968. It has grown tremendously since that time. II. Current events
Dollar Tree seems to be having a good year in 2013. They have reported earnings in excess of 7 billion
References: Business Week (2013). Dollar Tree Annual Financial Reports. Retrieved April 14, 2013 from businessweek.com/research/stocks/snapshot/snapshot.asp?ticker=DLTR Dollar General (2013). Dollar General Annual Financial Reports. Retrieved March 13, 2013 from www.dollargeneral.com Dollar Tree, (2013). Dollar Tree Annual Financial Reports. Retrieved March 13, 2103 from www. dollartree.com Gibson, C. (2016). Financial Reporting and Analysis (13th ed). South-Western. Retrieved from http://devry.vitalsource.com/books/9781285376547/id/ch01 Market Watch (2013). Annual Financial Reports. Retrieved April 12, 2013 from www.marketwatch.com