Dollar Tree: Executive Summary

According to Dr. Parnell the Miles and Snow strategy typology “considers four strategic types: prospectors, defenders, analyzers and reactors” (2014, p.196). In applying the four strategic types on Dollar Tree’s method of business, Dollar Tree has commonalities of all four strategic types, but the company distinctly fits into the prospector and analyzer strategic types. Parnell states that prospectors “are typically focuses on corporate entrepreneurship, which is the creation of new business ventures within an existing firm” (2014, p. 196). In this aspect Dollar Tree has gained notoriety for being America’s ‘Dollar Store,’ in the same fashion that Band-Aid brand has become the name for all adhesive bandages. As a prospector Dollar Tree has