Domino’s Sizzles with Pizza Tracker
Mario C. Pajanil Jr.
Batanes State College
Author Note
Mario C. Pajanil Jr, Batanes State College.
Mario C. Pajanil Jr is now at Department of Information Technology, Batanes State College.
Acknowledgement to Mrs. Aracelli Puño for the support in this study.
Correspondence concerning this article should be addressed to Mario C. Pajanil Jr, Department of Information Technology, Batanes State College, Washington St., Brgy. San Antonio. Contact: kornzerosix@yahoo.com
DOMINO 'S SIZZLES WITH PIZZA TRACKER 2
Abstract
This paper explores the different kind of Information System, Domino’s Sizzles used to avoid losing its market share. The Transaction Processing System, Management Information System, and the Decision Support System. Each of this Information System has been proved very useful in increasing the customer’s satisfaction towards Domino’s Sizzles service. Along with these systems, they also have software named “Pulse” which helps them to increase their sales.
This software maintains and manages functions in each of the restaurant of the Domino. Another strategy Domino did is by developing Online Tracking System with an Online Ordering System in it.
DOMINO 'S SIZZLES WITH PIZZA TRACKER 3
DOMINO 'S SIZZLES WITH PIZZA TRACKER
This case study discuss about Domino’s pizza and how information systems have helped in development of its business. Many pizza shops have introduced home delivery system and Domino’s pizza. When a survey was conducted about home delivery system, Domino’s pizza home delivery was considered the worst among all others. Domino has had the largest market share of pizza in any U.S chains, so it was worried about losing its market share due to its competitors. Therefore, it has planned various strategies to improve its business.
It has used different kinds of information
References: • http://www.google.com.ph/url?sa=t&rct=j&q=&esrc=s&source=web&cd=3&ved=0CEEQFjAC&url=http%3A%2F%2Fwww2.sta.uwi.edu%2F~anikov%2Finfo1500%2Ftutorials%2F02-IITF-interactive-session-Domino%27s-Sizzles-with-Pizza-Tracker.pdf&ei=da4QUq_kEMiHrgf9o4DABQ&usg=AFQjCNE4RLiUp__XKUY2VNACrnRABuTwdg&sig2=lMglI0CO8OZo671hwB2T_w • http://share.pdfonline.com/025da56a16c44e53a700535781d1fced/ISM%20CASE%20STUDY%28DOMINOS%20AND%20MERU%29%20SUMMARY.htm • http://www.sefmd.org/Abstracts/SampleAbstracts.htm • http://writing.wisc.edu/Handbook/presentations_abstracts_examples.html DOMINO 'S SIZZLES WITH PIZZA TRACKER 7 Appendix Founded in 1960, Tom Monaghan together with his brother started the company by purchasing a single store in Ypsilanti Michigan. The company slowly grow, and by 1978, Domino’s had 200 stores. Today, the company is headquartered in Ann Arbor, Michigan, and operates almost 9,000 stores located in all 50 U.S states and across the world in 60 international markets. In 2009, Domino’s had $1.5 billion in sales and earned $80 million in profit. With its great progress, Domino’s was involved in a heated battle among prominent pizza chains, including Pizza Hut, Papa John’s, and Little Caesar. Pizza Hut is the only chain larger than Domino’s in the U.S., but each of the four has significant market share. Domino’s also competes with local pizza stores throughout the U.S. To gain a competitive advantage, Domino’s needs to deliver excellent customer service, and most importantly, good pizza.