Domino's Pizza
DOMINO’S PIZZA
“Strategic and Financial analysis of Domino’s Pizza, Leadership of Deliver’s Pizza which representing ¼ of the global fats food’s market in UK”
Salford Business School B.Sc. (Hons.) Business and Management Studies Iut de Roanne DUETI
Academic Year 2009 - 2010
Clara Lacroix Clara.lacroix@bvra.univ-st-etienne.fr Mme Latuillere
2
CONTENTS
INTRODUCTION EXECUTIVE SUMMARY I/ STRATEGIC ANALYSIS:
A- Analyzing the strategic environment
1- PESTEL a) Political and Economic
b) Social and Environmental c) Technological d) Legal
2- Sources of competition
3- Competitors and markets
a)Identification of the customer and the market b) Market segmentation and its strategic implications
B- Business performance analysis
1- The performance review process: SWOT analysis 2- Expansion Strategy
II/ FINANCIAL ANALYSIS
A- Financial Statements
1- Balance Sheet 2- Income tax 3- Cash Flow
B- Operating performance: Analysis and Evaluation
1- Ratio analysis
a) Profitability ratio b) Efficiency ratio c) Liquidity ratio
2- Break even 3- Bilan Functional
a) BFE b) BFHE c) TN
APPENDIX
3
INTRODUCTION
“Fast food is the term given to food that can be prepared and served very quickly.”1 Due to change in the life style, taste and preferences fast foods are very important to the people in this generation. Fast food is a food item that is consumed on a go. In UK, the fast food appeared twenty years ago. A 2009, study was conducted worldwide counting the number of fast food restaurants per country. The UK has claimed this title with Australia second and the United States third. England alone accounted for 25% of all fast food: “The UK is the country most attached to fast food, closely followed by the United States, a survey has suggested.”2 In the Fast food’s UK market, competitors are important, it is possible to find Mc Donald, Subway, the famous Fish and chips… it is in actual fact important for the reason that UK 's best
“Strategic and Financial analysis of Domino’s Pizza, Leadership of Deliver’s Pizza which representing ¼ of the global fats food’s market in UK”
Salford Business School B.Sc. (Hons.) Business and Management Studies Iut de Roanne DUETI
Academic Year 2009 - 2010
Clara Lacroix Clara.lacroix@bvra.univ-st-etienne.fr Mme Latuillere
2
CONTENTS
INTRODUCTION EXECUTIVE SUMMARY I/ STRATEGIC ANALYSIS:
A- Analyzing the strategic environment
1- PESTEL a) Political and Economic
b) Social and Environmental c) Technological d) Legal
2- Sources of competition
3- Competitors and markets
a)Identification of the customer and the market b) Market segmentation and its strategic implications
B- Business performance analysis
1- The performance review process: SWOT analysis 2- Expansion Strategy
II/ FINANCIAL ANALYSIS
A- Financial Statements
1- Balance Sheet 2- Income tax 3- Cash Flow
B- Operating performance: Analysis and Evaluation
1- Ratio analysis
a) Profitability ratio b) Efficiency ratio c) Liquidity ratio
2- Break even 3- Bilan Functional
a) BFE b) BFHE c) TN
APPENDIX
3
INTRODUCTION
“Fast food is the term given to food that can be prepared and served very quickly.”1 Due to change in the life style, taste and preferences fast foods are very important to the people in this generation. Fast food is a food item that is consumed on a go. In UK, the fast food appeared twenty years ago. A 2009, study was conducted worldwide counting the number of fast food restaurants per country. The UK has claimed this title with Australia second and the United States third. England alone accounted for 25% of all fast food: “The UK is the country most attached to fast food, closely followed by the United States, a survey has suggested.”2 In the Fast food’s UK market, competitors are important, it is possible to find Mc Donald, Subway, the famous Fish and chips… it is in actual fact important for the reason that UK 's best
References: Annual report DOMINO’S pizza, 2009 • C. Walsh (2003) Key Management Ratios, 3rd Edition, Pearson Education Limited, Edinburgh, Harlow • C. Walsh (2008) Key Management Ratios, 4th Edition, Pearson Education Limited, Edinburgh, Harlow • E. McLaney (2009) Business Finance, Theory and Practice, 8th Edition, Pearson Education Limited, Edinburgh, Essex England • Johnson, G., Scholes, K., Whittington, R. (2008), Exploring Corporate Strategy, 8th Edition, Essex, England Kotler, P; (2003) A Framework for Marketing Management, 2nd edition, Prentice Hall, U.S.A.