Domino's Australia Case Study

Domino 's Pizza Australia
(29 September 2014)

By :

To :

Paper : BSCM 4.720 Business Strategy and Change Management

Word Count : 3,703

Executive Summary
The objective of this report is to analyze the business situation wherein Domino 's operates in the market and to obtain an understanding on the strategic analysis tools that can be used to acquire a new competitive advantage against their major rivals such as Pizza Hut, Eagle Boys, La Porchetta, etc. The intent of the assignment is to learn the factors that caused increase in profitability and sales and defining the actions necessary to further improve the QSR segment rank.
The strategic management tools used are PESTEL ANALYSIS including the identification of the Key Drivers and the relative Scenario Building, and SWOT Matrix. Recommendations have highlighted several concrete suggestions for positive outcomes.

Table of Contents

Executive Summary -----------------------------------------------------------------------------
1
1.0 Description of the Industry ----------------------------------------------------------------
3
1.1 Brief Description of Domino’s Australia -------------------------------------------
4
.2 Main Rivals of Domino’s Australia -------------------------------------------------
5
2.0 Strategy of Domino’s Australia -----------------------------------------------------------
5
3.0 Macro Analysis -----------------------------------------------------------------------------
7
.1 PESTEL Analysis ---------------------------------------------------------------------
7
.2 Key Drivers ----------------------------------------------------------------------------
10
.3 Scenario Building ---------------------------------------------------------------------
10
4.0 SWOT Matrix -------------------------------------------------------------------------------
11
5.0

References: Domino 's Pizza Australia. (2014, February 2). Domino 's People Powered Pizza - Extended Version [Video file]. Retrieved from https://www.youtube.com/watch?v=rlswuVtu22c Domino 's Pizza Enterprises Ltd Domino 's Pizza Enterprises Ltd. (2012). Good Choice Range - Healthy Pizzas - Domino 's Pizza. Retrieved from http://www.dominos.com.au/corporate/good-choice-range Domino 's Pizza Enterprises Ltd Domino 's Pizza Enterprises Ltd. (2012). Recycled Pizza Boxes - Inside Domino 's. Retrieved from http://www.dominos.com.au/inside-dominos/healthy-choices/recycled-pizza-boxes Domino 's Pizza Domino 's. (2008). Domino 's Pizza - Investors - Corporate Profile. Retrieved from http://phx.corporate-ir.net/phoenix.zhtml?c=135383&p=irol-homeprofile Domino 's Fair Work Commission. (2009, November 28). Fair Work Act 2009. Retrieved from https://www.fwc.gov.au/documents/documents/legislation/fw_act/FW_Act.htm#P31_1427 Fair Work Ombudsman Financial Review. (2012, February 16). Too much dough for Domino 's. Retrieved from http://www.afr.com/p/national/too_much_dough_for_domino_0NdVrWDPtT9xJ0vHSdiscJ Money Morning Morning Star. (2014, August 12). Morningstar Investment Research Center. Retrieved from http://analysisreport.morningstar.com/stock/research?t=DMP&region=AUS&culture=en-US&productcode=MLE Morningstar Investment Research Center Morningstar. (2014, August 12). DMP: Domino 's Pizza Enterprises Ltd Analyst Report | Analyst Report. Retrieved from http://analysisreport.morningstar.com/stock/research?t=DMP&region=AUS&culture=en-US&productcode=MLE Morningstar Murphy, B. (2014, April 1). The Motley Fool-Domino 's Pizza Enterprises Ltd: Cooking Up Future Profits. Retrieved from http://www.fool.com.au/2014/04/01/dominos-pizza-enterprises-ltd-cooking-up-future-profits/ Poulter, S Reuters. (2014, August 11). RPT-Australia 's Domino 's Pizza Books 50 Pct FY Profit Rise On Online Orders, Japan Franchise| Reuters. Retrieved from http://www.reuters.com/article/2014/08/12/dominos-pizza-results-idUSL4N0QI1BM20140812 Reuters Statista. (2014). Revenue Of Domino 's Pizza From 2013 | Statistic [Video file]. Retrieved from http://www.statista.com/statistics/207133/revenue-of-dominos-pizza-2010/ The Heritage Foundation The Sydney Morning Herald. (2012, February 16). Domino 's Has Its Digitals In The Pie. Retrieved from http://www.smh.com.au/small-business/franchising/dominos-has-its-digitals-in-the-pie-20120215-1t6c9.html The Sydney Morning Herald The World Bank. (2014). Unemployment, Total (% Of Total Labor Force) (Modeled ILO Estimate) | Data | Table. Retrieved from http://data.worldbank.org/indicator/SL.UEM.TOTL.ZS/countries Thomson, J