Research Article 1
Don't Throw in the Towel:
Use Social Influence Research
This article is detailing how psychology can be used in a variety of ways in society other than counseling or the cliché of psychology. It looked at a simple problem to find the best solution. The problem in this article was looking at ways to inform guest from various hotels to reuse their towels. Reusing towels would, “increase the environmental protection and environmental cooperation.” It would also help conserve environmental resources. Many of the hotels tried various ways to increase their guest’s awareness and responsibility in this process by placing different key phrases on a card placed around the room. The hotels started by trying …show more content…
The environment deserves our combined efforts. You can join us by reusing your towels during your stay.
A third type of card focused guests on the descriptive norms of the situation. It stated:
JOIN YOUR FELLOW GUESTS IN HELPING TO SAVE THE ENVIRONMENT
Almost 75% of guests who are asked to participate in our new resource savings program do help by using their towels more than once. You can join your fellow guests to help save the environment by reusing your towels during your stay.
The cards that displayed the fact that the guest was improving the environment had little increase in the reuse of towels. Other towels however did have a response but examined the data and found many interesting findings. According to psychological influences on people, the article stated that, “There is no sense of social obligation to cooperate with someone who offers you something, provided that you perform a favor first.” So to say that you are more likely to do something in return for someone then initiate the action in a promised return i.e. the donation. According to society norms, a person is considered “moochers”, or “takers” if they do not return the favor after something has been done for them. With this in mind they added a four card statement that returned a 47 percent success rate, one that was greater than the corporation conditions. It was as