Donatos Pizza Case Study
Donatos Pizza Case Study
1 ) Describe in detail the method for formulating the research question discussed in Chapter 5. Evaluate fully the wassup meetings as an exploratory methodology to help define the research question. On our course website I posted a video clip of a Donatos commercial. Indicate the unique selling proposition communicated in the commercial and briefly mention your opinion regarding the effectiveness of the commercial. 100 word minimum
Donato 's Pizza uses the exploratory research to implement the stages of necessary analysis by formulated the research questions and to understand the management dilemma.Monthly Wassup Donato 's meeting is a routine where each employee brings knowledge of popular culture and explain its effect on Donato 's . It is this which makes Donato 's will have a lot of information about diet and feeling that exist within a culture within the employee 's information can be used by Donato 's, to become an opportunity to develop a new product. For example, according to 2003 health-focus trend reports, 26% of consumers of food are "carb conscious". This suggests that most people eat low-carb diet into their diet habits.So Donato 's commercial focus on taste of new product, it emphasis that it is still same delicious taste but it is no carb at the same time.Name of new product is a big effect, 'No dough ' takes very good attention.
The method for formulating the research question;
1) Discover management dilemma
2) Define management questions
3) Define research question
This methodology can be used to establish the research question of product development. For example:
• 26% of consumers of food are "carb aware", what food can be called "carb aware"?
• Donato 's customers go on a diet? What kind of diet?
• Whether the product can be consumed by the Donato 's costumer 's diet? How can it be?
• If in the form of pizza, what kind of diet if it is a pizza? What formulations to be used?
•
1 ) Describe in detail the method for formulating the research question discussed in Chapter 5. Evaluate fully the wassup meetings as an exploratory methodology to help define the research question. On our course website I posted a video clip of a Donatos commercial. Indicate the unique selling proposition communicated in the commercial and briefly mention your opinion regarding the effectiveness of the commercial. 100 word minimum
Donato 's Pizza uses the exploratory research to implement the stages of necessary analysis by formulated the research questions and to understand the management dilemma.Monthly Wassup Donato 's meeting is a routine where each employee brings knowledge of popular culture and explain its effect on Donato 's . It is this which makes Donato 's will have a lot of information about diet and feeling that exist within a culture within the employee 's information can be used by Donato 's, to become an opportunity to develop a new product. For example, according to 2003 health-focus trend reports, 26% of consumers of food are "carb conscious". This suggests that most people eat low-carb diet into their diet habits.So Donato 's commercial focus on taste of new product, it emphasis that it is still same delicious taste but it is no carb at the same time.Name of new product is a big effect, 'No dough ' takes very good attention.
The method for formulating the research question;
1) Discover management dilemma
2) Define management questions
3) Define research question
This methodology can be used to establish the research question of product development. For example:
• 26% of consumers of food are "carb aware", what food can be called "carb aware"?
• Donato 's customers go on a diet? What kind of diet?
• Whether the product can be consumed by the Donato 's costumer 's diet? How can it be?
• If in the form of pizza, what kind of diet if it is a pizza? What formulations to be used?
•