Donner Company
DONNER COMPANYOperations Management (Group 9)
Ayush Aggarwal 1411348 ayush.aggarwal14@iimb.ernet.in
D.K.Harish1411292 dk.harish14@iimb.ernet.in
Meenakshi Singh 1411303 meenakshi.singh14@iimb.ernet.in
Pavel Gupta 1411315 pavel.gupta14@iimb.ernet.in
Suryaansh Makked 1411337 suryaansh.makked14@gmail.com
Sachin Gowda M B 1411326 sachin.gowda14@iimb.ernet.in
10/9/2014
INTRODUCTION
Donner Company (started in 1985) manufactures printed circuit boards to the specifications of a variety of electronics manufacturers. The company has specialized in making circuit boards for experimental devices and for pilot production runs. The basic work process can be divided into three important stages – preparation, image transfer and fabrication. The company’s president – Edward Plummer believes that the company is more adept than its competitors at anticipating and resolving problems inherent in new designs and prototype production techniques due to highly skillful employees with substantial experience that the company has employed. It supplies the ‘soldermark over bare copper’ (SMOBC) boards under the made-to-order setup, resulting in high variety but low volume and the company charging a premium on its boards.
However, this competitive edge has been compromised due to problems being faced in terms of productivity (caused bottlenecks, shifting bottlenecks and improper utilization of labor), quality of the product being manufactured (high rate of product return has been a major problem), and problems associated with the delivery of the final order (most of the shipments are dispatched towards the end of the month).These problems have begun to hamper the overall performance of the firm, and the management has started evaluating the company’s position and different strategic policies to overcome those problems.
Process FlowThe process comprises of 3 distinct stages: Preparation of image, Image transfer on the laminate panel and Fabrication into desired “profile” (size and
Ayush Aggarwal 1411348 ayush.aggarwal14@iimb.ernet.in
D.K.Harish1411292 dk.harish14@iimb.ernet.in
Meenakshi Singh 1411303 meenakshi.singh14@iimb.ernet.in
Pavel Gupta 1411315 pavel.gupta14@iimb.ernet.in
Suryaansh Makked 1411337 suryaansh.makked14@gmail.com
Sachin Gowda M B 1411326 sachin.gowda14@iimb.ernet.in
10/9/2014
INTRODUCTION
Donner Company (started in 1985) manufactures printed circuit boards to the specifications of a variety of electronics manufacturers. The company has specialized in making circuit boards for experimental devices and for pilot production runs. The basic work process can be divided into three important stages – preparation, image transfer and fabrication. The company’s president – Edward Plummer believes that the company is more adept than its competitors at anticipating and resolving problems inherent in new designs and prototype production techniques due to highly skillful employees with substantial experience that the company has employed. It supplies the ‘soldermark over bare copper’ (SMOBC) boards under the made-to-order setup, resulting in high variety but low volume and the company charging a premium on its boards.
However, this competitive edge has been compromised due to problems being faced in terms of productivity (caused bottlenecks, shifting bottlenecks and improper utilization of labor), quality of the product being manufactured (high rate of product return has been a major problem), and problems associated with the delivery of the final order (most of the shipments are dispatched towards the end of the month).These problems have begun to hamper the overall performance of the firm, and the management has started evaluating the company’s position and different strategic policies to overcome those problems.
Process FlowThe process comprises of 3 distinct stages: Preparation of image, Image transfer on the laminate panel and Fabrication into desired “profile” (size and