Dove Analysis
| Marketing | | GROUP NO.11 |
[DOVE] | CONSUMER BEHAVIOR PATTERN |
Non-durable goods:
Non-durable goods may be defined either as goods that are immediately consumed in one use or ones that have a lifespan of less than 3 years. Examples of nondurable goods include fast moving consumer goods such as cosmetics and cleaning products, food, fuel, beer, cigarettes, medication, office supplies, packaging and containers, paper and paper products, personal products, rubber, plastics, textiles, clothing and footwear. Buying non-durables comes under the category of consumption demand of goods. A non-durable fmcg product was to be chosen for analyzing the consumer behavior of non-durable goods. The product chosen was DOVE. Dove shampoo was among the fastest growing fmcg products and was sold in more than 35 countries. Strong survey and marketing strategies had to be analyzed.
PRODUCT-
Dove is a personal care brand owned by Unilever. Dove products are manufactured in Argentina, Australia, Brazil, Canada, Germany,India, Indonesia, Ireland, Mexico, Netherlands, Pakistan, Philippines, South Africa, Thailand, Turkey and United States. The products are sold in more than 35 countries and are offered for both women and men. The Dove trademark and brand name is currently owned by Unilever. Dove's logo is a silhouette profile of the brand's namesake bird.
SURVEY-
The survey was conducted in a limited area with the help of questionnaires and the sample size chosen was 10 among these there were 6 females and 4 males who responded to the survey positively. The survey included total of 7 questions which helped to know the consumer behavior regarding dove and what are the positive and negative impacts of dove in the indian market. The survey helped us to infer a lot of data regarding the growing product.
The most important 3 questions asked were 1. What are the steps involved in the consumer purchase decision process, steps that a customer undergoes, amount of
[DOVE] | CONSUMER BEHAVIOR PATTERN |
Non-durable goods:
Non-durable goods may be defined either as goods that are immediately consumed in one use or ones that have a lifespan of less than 3 years. Examples of nondurable goods include fast moving consumer goods such as cosmetics and cleaning products, food, fuel, beer, cigarettes, medication, office supplies, packaging and containers, paper and paper products, personal products, rubber, plastics, textiles, clothing and footwear. Buying non-durables comes under the category of consumption demand of goods. A non-durable fmcg product was to be chosen for analyzing the consumer behavior of non-durable goods. The product chosen was DOVE. Dove shampoo was among the fastest growing fmcg products and was sold in more than 35 countries. Strong survey and marketing strategies had to be analyzed.
PRODUCT-
Dove is a personal care brand owned by Unilever. Dove products are manufactured in Argentina, Australia, Brazil, Canada, Germany,India, Indonesia, Ireland, Mexico, Netherlands, Pakistan, Philippines, South Africa, Thailand, Turkey and United States. The products are sold in more than 35 countries and are offered for both women and men. The Dove trademark and brand name is currently owned by Unilever. Dove's logo is a silhouette profile of the brand's namesake bird.
SURVEY-
The survey was conducted in a limited area with the help of questionnaires and the sample size chosen was 10 among these there were 6 females and 4 males who responded to the survey positively. The survey included total of 7 questions which helped to know the consumer behavior regarding dove and what are the positive and negative impacts of dove in the indian market. The survey helped us to infer a lot of data regarding the growing product.
The most important 3 questions asked were 1. What are the steps involved in the consumer purchase decision process, steps that a customer undergoes, amount of