Dove Promotianal Mix

Dove promotional mix
The purpose of dove’s promotional mix is to promote and advertise their product to the public to gain interest and awareness about what they have to offer. By promoting their product they are trying to increase sales of this anti-aging lotion and also increase the profit coming into the business. Also they aim to gain more interest in the brand so that they will be able to sell more of their products. Dove uses advertising by commercially advertising themselves on mobile devices, for example if you have an app open on your smart phone adverts will usually pop up at the bottom of the app, dove uses this space to advertise themselves to gain the attention of a large amount of consumers. They also use visual advertising in the form of TV adverts; these adverts are usually plain and simple so that it is just focused on the product and nothing else. They are simple but not boring therefore it holds the customers attention throughout while they are watching it. Dove uses a variety of PR companies, they do this to that their products get more recognition by the public, the PR companies will find a celebrity to be placed in the dove adverts or get a celebrity to be seen purchasing the product. This will then increase the sales of that product because more people will want/ be willing to buy it if a celebrity is seen buying it or using it. Dove uses sales promotion methods to promote their products, an example of this is when they give out free samples of one of their products; they will give out free samples to a large amount of the public this will the gain the interest of consumers, if the customers like the free sample that they have been given then they will be more likely to go and buy a large version of that product. Dove also uses sponsorships to promote their products. They promote various rugby teams to get recognition of a large number of potential customers. By sponsoring large well-known names they are able to get interest of their brand