Dove Real Beauty Campagn
Since 2004 when a study showed that only 2% of women believed they were beautiful Dove has has been rallying females up and promoting the idea of real beauty and that they are worth so much more than their appearance. So why is it that they continuously advertise the idea of beauty, through recent promotional videos it is evident that Dove still hold a standard for beauty,
The Dove Real Beauty campaign targets girls from ages nine all the way to the elderly. One may think that they are offering mental aid to all of those suffering with insecurities or need a boost in the way they think of themselves. What I would say about this is that Dove is a very clever company which has broadened their demographic to reach a vast amount of people and sell more products. The Dove Real Beauty campaign is nothing more than a marketing strategy which strives off of women's insecurities. Through their campaigns they have pushed societies idea of beauty by making the focus of the campaign on just that, on women’s exterior. In a recent video, “Dove Real Beauty Sketches” the company has hired an FBI sketch artist to come in and draw women first based off their own, and then a stranger description. By the ending of the video the women get to see both the self described sketch and the one described by a stranger. The one described by the stranger is notably more attractive and it proves the point that a majority of woman are very critical of their appearance, I do commend Dove for bring the fact that we are our own worst critics. Despite that I must say there are so many things wrong with the campaign, Dove has a mission of “broadening the definition of beauty and portraying it as something inclusive and attainable”, with that being the case then why is it that through out the video physical aspects such as freckles, crows feet, and thin lips are looked at as negative aspects. By the sound of this it seems as Dove is not at all broadening the definition of beauty but rather
The Dove Real Beauty campaign targets girls from ages nine all the way to the elderly. One may think that they are offering mental aid to all of those suffering with insecurities or need a boost in the way they think of themselves. What I would say about this is that Dove is a very clever company which has broadened their demographic to reach a vast amount of people and sell more products. The Dove Real Beauty campaign is nothing more than a marketing strategy which strives off of women's insecurities. Through their campaigns they have pushed societies idea of beauty by making the focus of the campaign on just that, on women’s exterior. In a recent video, “Dove Real Beauty Sketches” the company has hired an FBI sketch artist to come in and draw women first based off their own, and then a stranger description. By the ending of the video the women get to see both the self described sketch and the one described by a stranger. The one described by the stranger is notably more attractive and it proves the point that a majority of woman are very critical of their appearance, I do commend Dove for bring the fact that we are our own worst critics. Despite that I must say there are so many things wrong with the campaign, Dove has a mission of “broadening the definition of beauty and portraying it as something inclusive and attainable”, with that being the case then why is it that through out the video physical aspects such as freckles, crows feet, and thin lips are looked at as negative aspects. By the sound of this it seems as Dove is not at all broadening the definition of beauty but rather