Preview

Down East Spud Busters Case Analysis

Better Essays
Open Document
Open Document
1462 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Down East Spud Busters Case Analysis
Frank Goodman
4/23/13
BA 206
Down East Spud Busters Case Analysis

I have to say that I like the idea of this company in generally and it seems like it would be a very interesting, profitable, and even fun place to manage. Down East Spud Busters has some very lofty and ambitious strategic plans for expansion and growth. I like that their Canada Division is functioned as a local cooperative where it is centrally located to take in potatoes from local farmers. This will give this big conglomerate grounded to the “little guy” and hopefully keep the company connected on the local level as it expands. As Deep East Spud Busters expands from Canada and Maine to Idaho, Europe, the Pacific Rim, and then into nationwide sales and distribution, the “people factor’ will become increasingly important. By the “people factor,” I am of course, to put it into business terms, talking about Human Resources. Given the immense geographical expanses and logistical challenges that will no doubt be a factor in such a major expansion, Human Resources are going to very important as they open up the new production plant in Idaho, continue innovating at the Maine higher-value processing plant where new, fresh ideas are paramount, penetrating international markets in Europe and the Pacific Rim where consumers have a totally foreign culture and speak a different language, and as they tap into nationwide sales and distribution here across the United States. The reason being is that folks are different wherever you go and to have a successful company these days, management needs to be less rigid and more organic while treating its stakeholders as individuals with different needs and embracing diversity. But maybe you’re saying to yourself right now “potatoes are potatoes anywhere you go” or something like that. My response would be that sure potatoes are potatoes but people and their cultural situations are unique wherever you go. Laws and regulations are also different wherever one

You May Also Find These Documents Helpful

  • Good Essays

    Ruth Chris

    • 969 Words
    • 4 Pages

    The most logical chosen model to do so was looking at Market Development which means having the same product but in a new market. With franchises in four international markets – Canada, Hong Kong, Mexico and Taiwan – it seemed like these were the top choices to increase revenues since they were already profitable. From here, the management team had to decide on their market selection criteria by analyzing which factors would lead to the most success for the organization. Ruth’s Chris looked at things like the foreign country having potential for beef consumption, if it was legal to import US beef, if it was in a densely populated area to provide customer pool, if it had high disposable income and the citizens must enjoy dining out. Most importantly the country must be U.S. brand friendly. All of these were taken into consideration. If a certain country were to lack in one of these categories it would drop further down the “list.”…

    • 969 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Businesses have crossed borders, and it has been growing rapidly in recent decades because of the liberalization of government policies, and technological expansion. To satisfy the global demand of customers, it requires strong managements skills, sensitivity to cultural issues, and intercultural competence. As the multinational corporations grows and improve the quality, and operate at international level, this is why managers should ask three critical questions, first why should I expand internationally? Second where should I expand? Finally, how to expand? Which will help to achieve successful strategic objectives.…

    • 1586 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Cap/Gm 581

    • 533 Words
    • 3 Pages

    Once the company is convinced about the attractiveness or profitability of venture in the foreign market, companies looking for global expansion will decide on a strategy or appropriate mode of entry to exploit market opportunities in the foreign market. It should decide on a strategy to exploit the market conditions in a positive manner (significant cultural differences among different markets, companies need to adapt to local conditions and modify their product, pricing, promotions and other strategies to suit local markets). Companies similar to Starbucks looking into foreign expansion will consider export import laws and regulations in Brazil, including exchange rates and taxation.…

    • 533 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Mkt 421 Week 3

    • 782 Words
    • 4 Pages

    When an organization wants to go global, they look at the opportunities in all countries that will permit that organization to enhance the effectiveness of business functions everywhere the organization has operations and then devise a strategy to achieve that goal. The two main reason an organization looks to globalization is for standardization and customization. Standardization uses a regular product, service and message over all markets to solidify the image of the brand. Standardization works until consumers turn to local companies that identify with the region’s cultural needs and wants. The other reason is customization which is standardized products, services, and messages that have…

    • 782 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Threats – The costs associated with expanding can limit access to him entering these new markets. They may have issues with competitors who produce more tropical flavours known in Canada. There is also production capacity associated with expanding, where he would need to keep up production for current market as well as other markets that he is trying to get into.…

    • 609 Words
    • 3 Pages
    Good Essays
  • Good Essays

    An organization that intends to be competitive in the business will seek talent and expertise from a broad array of countries and continents. These individuals will come from different backgrounds, cultures, ethnicity and education. How a company manages its operations to attain success entails an integrated processes and functions. The company can bend to socioeconomic conditions in the ways its tailors its goods and services without affecting the cultural sensitivity of either the workers or the market in which the product is sold. A good example with the expansion of MacDonald’s into the Indian market. Indian doesn’t eat beef due to sacred religious reason as the cow is view as a deity. So MacDonald has changed its line of beef burgers which are popular with Americans with different meat which the people of Indian will like and which does not force employees in India to cooks hamburgers with beef either.…

    • 458 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Furthermore, the company hinders distribution potential by conducting 75% of its business within the United States. The company’s weakness presents an excellent opportunity: expansion. Expansion of the company’s portfolio and expansion into other countries enables the company to both increase presence within its current industry sect and establish presence in other sects (Rapid Business Intelligence Success – Streaming, 2013; Marketing Teacher, 2013; Rapid Business Intelligence Success – Mission, 2013; Starbucks, 2013).…

    • 811 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    There are many positive attributes for a company to expand in to a global market, globalization. (1, Premise) Economics are one of the key driving factors for an industry in any region of the world. While there are several other advantages to globalization besides economics we will first focus on the economy then further discuss other advantages later within this work. Many western nations have little appreciation for the efficiency of their regions markets in regards to supply and demand. These markets continue to expand and thrive because they aid in the growth of the economy. Since (nontemporal meaning) many countries rely not only on a vast market but also a source of jobs globalization can be a mutually beneficial aspect for not only businesses, but also the economies population. An organization that expands…

    • 652 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Ruth Chris

    • 451 Words
    • 2 Pages

    1. What did Hannah do to make a first cut in the list of potential countries? Hannah to make sure that customers were beef eaters. Ruth’s Chris was a steak house and its primary customers were people who enjoy beef. With the target customer being a well-to-do beef-eater, restaurants, needed to be in densely populated areas to have a large enough pool. Most large centers would probably meet this requirement. Which variables seemed more important in his decision making? The most important variable in the decision-making process was to make sure that his target customers were well-to-do beef-eaters. Which unused variables might have been useful? Unused variables that might have been helpful would have been the countries that allowed the importation of U.S. beef.…

    • 451 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Bill Horton sat alone in the office late Friday afternoon anxiously leafing through computer printouts, even though he could recite their contents from memory. Horton was waiting for his boss; bob Murphy, to report back the decision on a subject the marketing committee had been debating for more than fur hours. The issue whether paradise food should authorize national rollout of a new product, sweet dreams, to complement its established frozen specialty desert, La Treat. Horton was product manager for sweet dreams and Murphy was the group manager responsible for all new products in paradise’s desert line.…

    • 2243 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Gordon Biersch Case

    • 459 Words
    • 2 Pages

    It is recommended that GB build out a management team that is experienced both in food and beverage and expansion activities. It is critical that managers be carefully selected to ensure that they facilitate the decentralized and positive atmosphere that GB has already created. Also key to this success is a well-thought out and executed orientation and incentive plan that is centered around organizational culture. Although this strategy would require a considerable initial investment, the long-term benefits, gains in efficiencies, and prevention of mistakes would be worth the investment.…

    • 459 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Argos Entry in China

    • 599 Words
    • 3 Pages

    The decision to expand your business across borders can be quite a crucial one. According to (Ghemawat 2001) “companies routinely exaggerate the attractiveness of foreign markets, which can lead to expensive mistakes.” Additionally, one must also critically analyze its competitors in the potential market which they seek to enter.…

    • 599 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    Bus 401 Mod 2 Case

    • 880 Words
    • 4 Pages

    The purpose of this paper is to write an essay about Starbucks global expansion strategy with a focus on China. Starbucks first went international in 1996 in Tokyo Japan; today there are over three thousand coffeehouses in thirty-seven different countries. “The number one priority of our company in terms of new growth is China,” said Howard Schultz, chairman of the coffee chain. “The US company has two hundred and nine stores across eighteen mainland Chinese cities, about one hundred and twenty of which lie in the capital or around Shanghai” Andrew Yeh wrote. Compared to the six hundred coffee shops in Japan Starbucks is behind in growth for China. With China’s emerging economy and booming population it is a no-brainer that a rapid expansion into China would be a great business opportunity.…

    • 880 Words
    • 4 Pages
    Better Essays
  • Satisfactory Essays

    Case Study 2

    • 935 Words
    • 3 Pages

    International expansion is different from the domestic expansion because geography areas, culture, tradition, behaviors and characteristics of the consumers are not similar, thus the management, concepts and strategies will be different in the expansion of international markets. The strategy will have to be careful according to the culture, geography and behaviors of the customers. Wal-Mart has taken this expansion as critical part of its strategy to achieve the goal in its targeted markets. The strategies should be drawn out with serious consideration and discussion to be fit into targeted geographic areas. Since they are taken as critical part, it is not surprising that Wal-Mart has been working on the right path of strategies and concepts to reach to the succeed.…

    • 935 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Time

    • 357 Words
    • 2 Pages

    What potential does your company have to add value to its products (services) or lower the costs of value creation by expanding internationally?…

    • 357 Words
    • 2 Pages
    Satisfactory Essays