In season 1 episode 2 of Sherlock, there are three elements of British culture identity, which include language, location and the character Sherlock (“The Blind Banker”). Firstly, the same as Downtown Abbey, the formal British accent is the specific thing of UK that other countries do not have. Secondly, the location of this episode is London that is the capital of UK, so most of the buildings have British style. Thirdly, Sherlock Holms is a famous character from a British detective novel. In this episode, Sherlock always wears a trench coat and a scarf in daily life, which shows the British style. Thus, Sherlock Holms himself has represented British culture identity. Except for the homogeneity, Sherlock also has the heterogeneity: multiple cultures. There are different crimes in different episodes and different crimes mention different countries, so there are multiple cultures in Sherlock. In this episode, the crime is about a Chinese smuggling case, so a lot of Chinese culture appears in the content, such as Chinese characters, Chinese circus and Chinese tea ceremony. Thus, multiple cultures make Sherlock more universal. According to Levine, “the program’s success is predicted upon its servicing of both national-specific and global-universal ends” (516). Therefore, the global success of Sherlock is based on the usage of both British culture identity and multiple
In season 1 episode 2 of Sherlock, there are three elements of British culture identity, which include language, location and the character Sherlock (“The Blind Banker”). Firstly, the same as Downtown Abbey, the formal British accent is the specific thing of UK that other countries do not have. Secondly, the location of this episode is London that is the capital of UK, so most of the buildings have British style. Thirdly, Sherlock Holms is a famous character from a British detective novel. In this episode, Sherlock always wears a trench coat and a scarf in daily life, which shows the British style. Thus, Sherlock Holms himself has represented British culture identity. Except for the homogeneity, Sherlock also has the heterogeneity: multiple cultures. There are different crimes in different episodes and different crimes mention different countries, so there are multiple cultures in Sherlock. In this episode, the crime is about a Chinese smuggling case, so a lot of Chinese culture appears in the content, such as Chinese characters, Chinese circus and Chinese tea ceremony. Thus, multiple cultures make Sherlock more universal. According to Levine, “the program’s success is predicted upon its servicing of both national-specific and global-universal ends” (516). Therefore, the global success of Sherlock is based on the usage of both British culture identity and multiple