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Dq Project Management

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Dq Project Management
Description of the Project q This business plan will outline the opening of a new Dairy Queen franchise on Euclid Avenue in Cleveland, Ohio. Dairy Queen is a thriving national franchise with great name recognition. This project plan will discuss the construction requirements, franchise fees and timeline needed before operation can begin. The Euclid Corridor is a section of Euclid Avenue on the eastern side of Cleveland. Currently a streetscape project is taking place to beautify the corridor and increase the public transportation available. Ultimately, the project will connect the downtown Cleveland area with the University Circle area. These are the two largest employment centers within Northeastern Ohio. In addition, Cleveland State University and Case Western Reserve University will be connected. This booming street project will connect a large amount of people and create opportunities for entrepreneurs.

Problem/Result Statement q The Euclid Corridor project is set to be complete at the end of the year 2008. The corridor will increase foot and public traffic within Cleveland. Due to the increase in people within the area, there will be a need for new businesses and restaurants. This project will create a Dairy Queen Franchise in a fast growing, high volume area of Cleveland. In addition, building a Dairy Queen will allow the restaurant to serve items other than ice cream. During the winter months when ice cream isn’t eaten as frequently, the restaurant will be able to serve other fast food. This project will be profitable and income from the franchise will be sustainable. Table of Contents
Executive Summary Page 3
Dairy Queen Company Information Page 4
Dairy Queen Treat Center Menu Page 5
General Franchise Information Page 6
Dairy Queen Treat Center Requirements Page 7
Ice Cream Facts Page 8
Euclid Ave Demographics Page 9
Mission Justification Page 10
Project Scope Page 11
Measuring Success and Best Practices


References: DQ Franchise Disclosure Document. July, 2008. American Dairy Queen Corporation. Expensice Mistakes to Avoid at a New Franchisee. October, 2007. Jeff Elgin. July 29, 2008 [http://www.entrepreneur.com/franchises/buyingafranchisecoachjeffelgin/article185012.html]. Franchising Something Differnet. 2006. Dairy Queen. July 16, 2008 [http://www.idq.com/franchising/]. Ice Cream Consumption. MakeIceCream.com. July 31, 2008 [http://www.makeicecream.com/contriv.html]. Hoboken: John Wiley & Sons,Inc., 2006 Project Managers: Learn Lessons from Past Projects July 27, 2008 [http://www.visitask.com/Lessons-learned.asp]. Project Teamwork. Visitask. July 27, 2008 [http://www.visitask.com/project-teamwork.asp]. TechRepublic Project Management Best Practices. April, 2001. TechRepublic, Inc. July 16, 2008 [http://departmentforms.dpsk12.org/dots/smedocs/pm_best_practices.pdf].
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