Mandler wrote this book to help his students as well as others across the country write an effective story about themselves. “I had to do something to guide people. It’s really in the spirit of alleviating much of the stress that students feel in creating an essay that I wanted to do this book,” said Dr. Mandler.
Dr. Mandler chose to create a publishing press for this book, the “Ergo Sum Press”: derived from Descartes,’ “Cogito Ergo Sum”: I think, therefore I am. “The major negative for looking for a publisher is the time period. [It takes] at least a year or two for a book to run the course of selection. I [also] wanted to retain control over what the book looked like. When you go with a publisher, you give up a lot of control of what goes into the book,” said Dr.