Dr. Hart's Family Receipt And Cookbook
Aesthetics/ Styling and Design/ Representation and Visual Culture Dr. Hart’s Family Receipt and Cookbook, published in 1875, is a collection of recipes and home remedies. The enticing aesthetics of Dr. Hart’s Family Receipt and Cookbook add to the appeal and marketing of the pamphlet. This paper will discuss how the pictures in the pamphlet, the style of the words, the binding, and the overall look contribute to the aesthetic qualities and design of the pamphlet and how it furthers its marketing appeal. The cover of the pamphlet is the most important in regards to the aesthetics because it is the viewer’s first impression. The main picture on the cover is a sketched image of a tall brick building, appearing to be three stories tall
…show more content…
with many windows located on all sides. Above the front doors is a sign that reads Sanford, Chamberlain, and Albers. The building pictured is the drug store that sells the remedies. In front of the building are people standing in the doorway and people in the street having a conversation. This implies that it was a popular place that people would come to or pass by often. Also drawn in the picture is a horse and buggy with a cart of supplies attached on the back. The drawing of the horse and buggy add to the time period, which was in the 1870’s, and also shows that this store was located on a main street or in a downtown area. Another design present on the cover are boxes placed in each corner with three hearts in each. The word excellence is written in block letters across all three hearts in a white diagonal strip. The purpose of these hearts is likely to advertise the store’s logo due to its reoccurrence. The pictures used on the cover add to the appeal of buying this certain pamphlet. If the cover just had words on it and no images, the aesthetic quality of it would have diminished and people would have not had any inclination to buy it. The cover of the cookbook is presented in various font styles and sizes as it includes the title, the price, the publisher, and the location of the store.
The title is “Dr. Hart’s Family Receipt and Cookbook” and is written all across the top half of the page. The word “cookbook” is the largest word on the cover because it is what the pamphlet mostly entails. Along the sides are two specific remedies, which are located on the cover as sneak peak of what the inside will contain. This grabs the attention of the reader as it is written slightly larger and frames the main picture. The price of the booklet, the publisher, and the location of the store are all on the bottom of the page in a smaller font. This shows that this information is important to be noted, but does not need to be an eye catcher and very large. On a single cover, it is important to recognize the different word styles and how they play into the bigger picture of the aesthetics and attractiveness. The inside of the pamphlet, although not as diverse as the cover, still has notable aesthetic qualities to it. First, the labels for each corresponding recipe are bold, while the following information is in a small typeface resembling a typewriter. Also represented in the booklet are remedies for common diseases, mixed in with the recipes. These remedies are presented bigger and bolder than the recipes, most likely to emphasize its importance and role in healthy
living.
Besides the different size and boldness, the font is the same all throughout the booklet. Another vital design decision was the binding, which can be properly seen inside of the pamphlet and is very haphazard and uneven. The binding is not sewn straight, so it causes many words to be cut off the page. This shows that the binding must have been done very quickly and not carefully. It is significant to recognize that the words are in a uniform font and the binding is messy because it all adds to the aesthetic appeal of the pamphlet. The pictures in the pamphlet, the style of the words, the binding, and the overall look contribute to the aesthetic qualities and design of the Dr. Hart’s Family Receipt and Cookbook. This pamphlet was a marketing strategy for the store, so it was important for the appearance to be eye catching and the content inside the book to be appealing. The booklet was intended for women because they were the caretakers, thus when they would read the cookbook they would also utilize the home remedies provided. The design qualities of Dr. Hart’s Family Receipt and Cookbook were all necessary for the cookbook to be informational as well as aesthetically viewed.
with many windows located on all sides. Above the front doors is a sign that reads Sanford, Chamberlain, and Albers. The building pictured is the drug store that sells the remedies. In front of the building are people standing in the doorway and people in the street having a conversation. This implies that it was a popular place that people would come to or pass by often. Also drawn in the picture is a horse and buggy with a cart of supplies attached on the back. The drawing of the horse and buggy add to the time period, which was in the 1870’s, and also shows that this store was located on a main street or in a downtown area. Another design present on the cover are boxes placed in each corner with three hearts in each. The word excellence is written in block letters across all three hearts in a white diagonal strip. The purpose of these hearts is likely to advertise the store’s logo due to its reoccurrence. The pictures used on the cover add to the appeal of buying this certain pamphlet. If the cover just had words on it and no images, the aesthetic quality of it would have diminished and people would have not had any inclination to buy it. The cover of the cookbook is presented in various font styles and sizes as it includes the title, the price, the publisher, and the location of the store.
The title is “Dr. Hart’s Family Receipt and Cookbook” and is written all across the top half of the page. The word “cookbook” is the largest word on the cover because it is what the pamphlet mostly entails. Along the sides are two specific remedies, which are located on the cover as sneak peak of what the inside will contain. This grabs the attention of the reader as it is written slightly larger and frames the main picture. The price of the booklet, the publisher, and the location of the store are all on the bottom of the page in a smaller font. This shows that this information is important to be noted, but does not need to be an eye catcher and very large. On a single cover, it is important to recognize the different word styles and how they play into the bigger picture of the aesthetics and attractiveness. The inside of the pamphlet, although not as diverse as the cover, still has notable aesthetic qualities to it. First, the labels for each corresponding recipe are bold, while the following information is in a small typeface resembling a typewriter. Also represented in the booklet are remedies for common diseases, mixed in with the recipes. These remedies are presented bigger and bolder than the recipes, most likely to emphasize its importance and role in healthy
living.
Besides the different size and boldness, the font is the same all throughout the booklet. Another vital design decision was the binding, which can be properly seen inside of the pamphlet and is very haphazard and uneven. The binding is not sewn straight, so it causes many words to be cut off the page. This shows that the binding must have been done very quickly and not carefully. It is significant to recognize that the words are in a uniform font and the binding is messy because it all adds to the aesthetic appeal of the pamphlet. The pictures in the pamphlet, the style of the words, the binding, and the overall look contribute to the aesthetic qualities and design of the Dr. Hart’s Family Receipt and Cookbook. This pamphlet was a marketing strategy for the store, so it was important for the appearance to be eye catching and the content inside the book to be appealing. The booklet was intended for women because they were the caretakers, thus when they would read the cookbook they would also utilize the home remedies provided. The design qualities of Dr. Hart’s Family Receipt and Cookbook were all necessary for the cookbook to be informational as well as aesthetically viewed.