Draft Essay of MIS case MUSCO Food
Catalogue
Ⅰ. Background: MUSCO FOOD CORPORATION 2
Ⅱ. Case 2
Ⅲ. Questions analysis 2
1. Identify the real-time activities. 2
2. How is customer service improved? 3
3. Which functional information systems need to be integrated to support the new system? 4
Marketing and sales 5
Accounting and Finance 6
Human Resources Management 7
4. Which types of errors were eliminated? 8
Ⅳ. Further Planning 8
Ⅴ.Reference: 9
Ⅰ. Background: MUSCO FOOD CORPORATION
In the late 1800’s, the Musco family business was started in Italy. Local cheeses were purchased from farmers, aged and cured, then distributed throughout Italy. In the 1920’s family members immigrated to America, importing these cheeses and many other specialty Italian foods for distribution in the United States. Now their line of imported food products contains over 1,600 items with producers around the world. They offer the best quality, competitive prices and a high standard of customer service.
Ⅱ. Case
Musco Food Corp. used to have only eight-man sales forces who visit customers. They used a traditional way of taking orders orally, relying on paper catalogs, and voice calls back to the office. However, mistakes occurred frequently, order entry process was time consuming, inventory was incorrect, expensive rush orders had to be made, price changes and promotions were not in time, customers were unhappy.
To make a change they started to use Treo smart phones (from Palm.com) system which display product images and order entry e-forms. After using the new wireless system, salesman improved work productivity. Orders got instant attention from the warehouse employees. Errors, correcting trips, and expenses have been reduced by over 50 percent. Finally, the process fulfillment was less than before. The system paid for itself in just a few months.
Ⅲ. Questions analysis
1. Identify the real-time activities.
Widespread adoption of new technology is going to disrupt the usual way business is done. (Turban/Volonino)
Ⅰ. Background: MUSCO FOOD CORPORATION 2
Ⅱ. Case 2
Ⅲ. Questions analysis 2
1. Identify the real-time activities. 2
2. How is customer service improved? 3
3. Which functional information systems need to be integrated to support the new system? 4
Marketing and sales 5
Accounting and Finance 6
Human Resources Management 7
4. Which types of errors were eliminated? 8
Ⅳ. Further Planning 8
Ⅴ.Reference: 9
Ⅰ. Background: MUSCO FOOD CORPORATION
In the late 1800’s, the Musco family business was started in Italy. Local cheeses were purchased from farmers, aged and cured, then distributed throughout Italy. In the 1920’s family members immigrated to America, importing these cheeses and many other specialty Italian foods for distribution in the United States. Now their line of imported food products contains over 1,600 items with producers around the world. They offer the best quality, competitive prices and a high standard of customer service.
Ⅱ. Case
Musco Food Corp. used to have only eight-man sales forces who visit customers. They used a traditional way of taking orders orally, relying on paper catalogs, and voice calls back to the office. However, mistakes occurred frequently, order entry process was time consuming, inventory was incorrect, expensive rush orders had to be made, price changes and promotions were not in time, customers were unhappy.
To make a change they started to use Treo smart phones (from Palm.com) system which display product images and order entry e-forms. After using the new wireless system, salesman improved work productivity. Orders got instant attention from the warehouse employees. Errors, correcting trips, and expenses have been reduced by over 50 percent. Finally, the process fulfillment was less than before. The system paid for itself in just a few months.
Ⅲ. Questions analysis
1. Identify the real-time activities.
Widespread adoption of new technology is going to disrupt the usual way business is done. (Turban/Volonino)