Executive Summary Dress Me Up shop is a website that sells specialized clothes. Dress Me Up Boutique has been conceptualized year 2012. Dress Me Up aims to eliminate middleman and offers creative fashion clothes that is both functional and beautiful. Because our shop manufactures all the clothes we are selling, we can say that we can save in the cost in producing our very own product. The savings are passed on to our customers who will be paying a fraction of what they normally do for current retreated fashion in stores. Dress Me Up clothing line consists of good fabric, good materials, designs and styling on the market. Dress Me Up aims to hired skilled workers to give the best product for the consumers. Our design team will work for the first rate designs in fashion.
Mission
Dress Me Up’s mission is to present consumers with designs, styling and clothes that energizes any lifestyle a consumer has. Whether it would be an executive look, a dramatic look, a teeny look, Dress Me Up has it all. Dress Me Up has a comfortable, manageable, durable accessories and clothes that will look and feel wonderful. 1.2 Key to Success * Accessible website that is entertaining to surf. Like a trip to your favourite store where you always find something new that you want. * Establishing a strong advertising campaign in a traditional media vehicle; i.e. magazines. * Excellent vendor relationship that will facilitate quality manufacturing of Dress Me Up clothing line and quick shipment of orders. * Acquiring an excellent design staff.
Start-up Summary Dress Me Up’s start-up costs consist mostly of design and marketing. Dress Me Up has P2, ooo, ooo. 2.1 Start-up Requirements > Leased Office Equipment > Computer Equipment > rent > Others
2.2 Companies Ownership Dress Me Up is owned by the creators of it.
Marketing Mix Strategy
Products Dress Me Up will sell women’s and men’s