Dropbox Strategy & Recommendations
DROPBOX
Strategy & Recommendations
Dropbox is a web storage services that can share files and synchronize them between different PCs. Dropbox provides you with a free 2GB storage capacity, and users can go up to 5GB at most through inviting others to use this service (256mb for every friend who installs dropbox). Users can get 50 GB for a $ 100 annual subscription and 100 GB for $ 200 annual subscription. One of the most important features in Dropbox is that it can synchronize your folders. After installing Dropbox software, it will create a folder named Dropbox on the user’s PC where every file afterwards stored can be synchronized. Moreover; Dropbox can synchronize your MSN chat content and this can be achieved between the different places chat content such as your home, & work office. (1)
The aim of dropbox is to make users always feel like they are on their home computer. The last feature in dropbox is its version control system where every time a user changes a file in his/her dropbox folder, automatically & on the spot, the old version is backed up. Moreover; you can look at a file’s history and restore an old version. Noting that the old versions of files don’t use up any of your free space. (2)
It is normal that every business wants free positive publicity, so the key here is to encourage people to talk about your company and its products. Dropbox has been able to do that and to grow their users from 100,000 to more than 4 Million users in around 18 months. All of that was achieved without having to spend any penny on advertising and without having the proper experience to advertise in the first place.
There are mainly 5 reasons for Dropbox's Word-of-Mouth Marketing or vial marketing Success: 1. Have an Amazing Product: (3)
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When dropbox was initially launched, the market was heavily competitive with dozens of cloud storage companies that were battling for users. Dropbox then realized an
Strategy & Recommendations
Dropbox is a web storage services that can share files and synchronize them between different PCs. Dropbox provides you with a free 2GB storage capacity, and users can go up to 5GB at most through inviting others to use this service (256mb for every friend who installs dropbox). Users can get 50 GB for a $ 100 annual subscription and 100 GB for $ 200 annual subscription. One of the most important features in Dropbox is that it can synchronize your folders. After installing Dropbox software, it will create a folder named Dropbox on the user’s PC where every file afterwards stored can be synchronized. Moreover; Dropbox can synchronize your MSN chat content and this can be achieved between the different places chat content such as your home, & work office. (1)
The aim of dropbox is to make users always feel like they are on their home computer. The last feature in dropbox is its version control system where every time a user changes a file in his/her dropbox folder, automatically & on the spot, the old version is backed up. Moreover; you can look at a file’s history and restore an old version. Noting that the old versions of files don’t use up any of your free space. (2)
It is normal that every business wants free positive publicity, so the key here is to encourage people to talk about your company and its products. Dropbox has been able to do that and to grow their users from 100,000 to more than 4 Million users in around 18 months. All of that was achieved without having to spend any penny on advertising and without having the proper experience to advertise in the first place.
There are mainly 5 reasons for Dropbox's Word-of-Mouth Marketing or vial marketing Success: 1. Have an Amazing Product: (3)
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When dropbox was initially launched, the market was heavily competitive with dozens of cloud storage companies that were battling for users. Dropbox then realized an
References: * (1): Introduction to Dropbox, accessed January 2011, <http://www.shoppingdict.com/2010/01/dropbox-advanced-skills-introduction.html> * (2): Introduction to DropBox, accessed January 2011, <http://adrusi.com/mac/introduction-to-drop> * (3): 5 viral marketing lessons from Dropbox, accessed January 2011, <http://blog.hubspot.com/blog/tabid/6307/bid/5956/5-Viral-Marketing-Lessons-From-Dropbox.aspx#ixzz1BemWINFC> * (4): Viral Marketing through faceboo, twitter, email, accessed January 2011, <http://ryanspoon.com/blog/2009/07/15/dropbox-nails-viral-marketing-through-facebook-twitter-email/>