Drugstore Makeup Research Paper

If you have ever stepped inside of a Sephora or an Ulta store it is like a little piece of heaven, for makeup fanatics like me. The makeup industry has grown tremendously over the years. There is a considerable amount of competition between the types of brands and quality of a product. There is a line in which products are the best and in which are not. It is usually between drugstore makeup and department, or what we typically call “high-end” makeup. High-end makeup is slightly better than the other. When comparing the two, it comes down to ingredients, quality and pigmentation, and prices. While drugstore makeup has better prices, high-end makeup is a bit on the pricier side. This can often discourage buyers to purchase the most expensive
type, but you are paying for the brand and the way it is displayed and serviced. Departmental makeup is displayed much better than drugstore. The packaging is appealing, making many buyers more drawn to it. Drugstore has minimal packaging and what you see is what you get, while high-end makeup is boxed up nicely and more organized. The display plays a major role in these particular products as well. When a product is displayed with lighting and in their own uniquely built booths, it makes you want to spend money on the product more than if it was not displayed properly. When you are contemplating a product, especially in makeup, you look at how well the product works.
For instance, when I walk into a beauty store, I go to my preferred brands and test the colors on my hand to look for pigmentation and how rich the quality of the particular product may be. Both high-end and drugstore makeup can have exceptional quality, but high-end has much more quality meaning it has a longer wear. Drugstore makeup has minimal wear and after a few hours, you have to reapply the product. Drugstore makeup has minimal wear and after a few hours, you have to reapply the product. The departmental makeup is more long-wearing than the other because of how the quality of the particular product is. This kind of makeup is also rich in color and very easy to blend out when applying, making the product easier to use. While drugstore makeup has quality ingredients, departmental makeup has finer ingredients in their products. High-end makeup has healthier components in their products that are better for your skin and that could be vegan as well. For example, many makeup products, both drugstore and departmental, can have healthy ingredients but, high-end makeup has components that are better for the environment. Drugstore can potentially have healthy chemicals in them as well, but not as much as high-end because of the price and supplies they
use. Both high-end and drugstore makeup are appreciable products, but when you see the immense picture of it all, high-end makeup takes the win. Whether it is looking at the products quality, price, or components, you can see how the products compare and determine which of the both are the best.