List of Figures 5
List of Tables 5
Chapter 1 6
Research Methodology: 6 Research Objective: 6 Primary Objective: 6 Secondary Objective: 6 Research Design: 6 Data Collection & Sources: 7
Chapter 2 8
Introduction 8 Product Profile 8 Definition 8 DTH Service 9 Product History 10 Global Market 10 Indian Market 18 A Practical Perspective 21 Substitutes Of The Product 23 Product Technology And Service Processing 32 Industry Life Cycle 37
Chapter 3 39
Global Scenario 39 Global 39 Global Players 39 Total Companies Profiled: 72 (Including Divisions/Subsidiaries - 80) 39 Global Major Players 40 Cable Vs. DTH - An Overview Of The World Scenario 41 PPV (Pay-Per-View) 47 Opportunities For Indian Vendors 49
Chapter 4 50
Financial Analysis 50 Revenue Structure: 50 Cost Structure: 51
Chapter 5 54
PEST Analysis: 54 Political Factors 54 Opposition By Political Parties: 54 Regulatory Role Of Government 55 Rules For Licensing 55 FDI Cap In DTH To Go Up To 74% 58 Government Stability 58 Economic Factors 60 Currency Stability 60 GDP (Gross Domestic Product) 61 Inflation Rate 62 GDP Based On PPP 63 Interest Rate: 64 Budget Impact On DTH Industry 65 Social Factors 66 Consumer Attitudes And Opinions 66 Brand, Company, Technology Image 66 Buying Access And Trends 67 Age Distribution And Lifestyle Trend 67 Family Form And Population Shift 68 Cultural Implications Of DTH 68 Technological Factors 70 DTH Technology 70 Govt. Course Of Action Towards Technology 71 Technology Incentives 72 About Ku-Band 73 Satellite Introduction 77 Satellite Footprint 77 Multi Dwelling Unit 81
Michel Porter’s Five Force Analysis