Dummy Account
C A S E S T U DY: AU D I
Advantages With
Measurements: Compuware
Ensures Superior Performance of Audi Car Configurator
CUSTOMER
BUSINESS CHALLENGE
INDUSTRY
Automotive
CHALLENGE
Audi wanted to maintain superior performance for its end users, while undergoing a major upgrade to its Audi Car
Configurator in Spain.
SOLUTION
Synthetic Monitoring —
Web and Mobile
R E S U LT S
•
Detailed overview of load times based on different Internet connections •
Regular analysis of online customer experience enables
Audi to respond quickly to unforeseen incidents
•
Monitoring capabilities work as early warning system, alerting staff about Internet issues that internally focused system management tools don’t detect
Although consumers still buy cars mainly at the local dealer, they’re increasingly using the Internet as an indispensable information source in their purchasing decisions. In fact, one out of every three new vehicle buyers uses a car configurator, according to surveys. Configurators play an important role for Audi — one of the world’s top premium brands for luxury and technologically advanced driving.
For some time, Audi AG has been using Compuware services to ensure consumers have high-speed access to its Internet applications at all times. These services play an important role. Outages are bad enough, but even poor performance is enough to jeopardize sales and tarnish Audi’s image. In the complex IT infrastructures in which configurators are deployed, ensuring unparalleled performance is no easy task — especially when web applications hosted in Germany are also likely to be called up quickly from abroad.
When the Audi Car Configurator for Spain underwent a major upgrade, it was vital for Audi that end users did not encounter performance problems. Superlative performance — from the servers running the centrally hosted web application all the way to the end customer — was, therefore, a top priority
Advantages With
Measurements: Compuware
Ensures Superior Performance of Audi Car Configurator
CUSTOMER
BUSINESS CHALLENGE
INDUSTRY
Automotive
CHALLENGE
Audi wanted to maintain superior performance for its end users, while undergoing a major upgrade to its Audi Car
Configurator in Spain.
SOLUTION
Synthetic Monitoring —
Web and Mobile
R E S U LT S
•
Detailed overview of load times based on different Internet connections •
Regular analysis of online customer experience enables
Audi to respond quickly to unforeseen incidents
•
Monitoring capabilities work as early warning system, alerting staff about Internet issues that internally focused system management tools don’t detect
Although consumers still buy cars mainly at the local dealer, they’re increasingly using the Internet as an indispensable information source in their purchasing decisions. In fact, one out of every three new vehicle buyers uses a car configurator, according to surveys. Configurators play an important role for Audi — one of the world’s top premium brands for luxury and technologically advanced driving.
For some time, Audi AG has been using Compuware services to ensure consumers have high-speed access to its Internet applications at all times. These services play an important role. Outages are bad enough, but even poor performance is enough to jeopardize sales and tarnish Audi’s image. In the complex IT infrastructures in which configurators are deployed, ensuring unparalleled performance is no easy task — especially when web applications hosted in Germany are also likely to be called up quickly from abroad.
When the Audi Car Configurator for Spain underwent a major upgrade, it was vital for Audi that end users did not encounter performance problems. Superlative performance — from the servers running the centrally hosted web application all the way to the end customer — was, therefore, a top priority