Dunkin's Diseases

STATEMENT OF THE PROBLEM:-

• University president announced to permit three private organizations: Dunkin’s Donuts, Taco Bell and Pizza Hut.

• Competition from other type of snack foods and fast foods.

• Demand level off due to increase in delivery time.

ROOT CAUSES OF THE PROBLEM:-

• Limited space in grill.

• Limited number of combinations.

STORT TERM PROBLEMS:-

• Delay of Pizza delivery.

• Percentage of food consumed in Grill is 20% i.e., around 1800 students.

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LONG TERM PROBLEMS:-

• Kershaw is employed in the University or college division but she didn’t understand the problem of change in demand for Pizzas.

• Students preferring other tastes like Snack food
and Fast food which is a new problem for Kershaw.

• BSB, Inc., is facing threat from other competitors like Dunkin’ Donuts,Taco Bell and Pizza Hunt

CAUSES OF THE PROBLEM:-

• Low space in dormitories.

• Limited dishes of Pizzas.

• BSB. Inc., appointed Kershaw who worked before in Northeast, now she is Working in Southeast which took some time to manage the food services.

• Limited parking space for car lots.

• University is located away from the city.

• Student Union announced to start New food court.

• Kershaw decision to offer pizza only in the grill leads to increase in delivery time.

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DECISION CRITERIA:-

• Make pizza available in all floors so delivery time decreases.

• Increase the combination of Pizza’s

• Implement other food services like fast foods, snack foods etc.

• Challenging the off-campus food services with speed delivery and low price.

• Kershaw concentrated more on Students who have cars on campus, refrigerators or microwaves in their rooms and students consume outside food to bring changes in the menu.

• Sales decreased not only due to capacity problem and increase in delivering times but also due to core competitors.

• On-campus sales also decreased due to “Pizza Wars” off-campus and increase in specialty pizzas

RECOMMENDED SOLUTIONS:-

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