Preview

Dunn Bros Swot Analysis

Good Essays
Open Document
Open Document
768 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Dunn Bros Swot Analysis
DUNN BROTHER 'S SWOT ANALYSIS
PART I: BUSINESS BACKGROUND:

1. What is the company’s mission statement? (Acquired via email from Dunn Bros employee)
“Connecting people through an authentic coffee experience."

2. Who are their primary stakeholders?
Customers/Buyers: With 88 locations in 9 states, transients and residents of North Dakota, South Dakota, Minnesota, Wisconsin, Kansas, Missouri, Nebraska, Tennessee, Texas. A location in Iowa will be opening in the near future.
Suppliers: Evolfoods, Jose Rossetto and sons, Fazenda Ambiental Fortaleza’s
Competitors: Caribou Coffee, Starbucks, Barnie’s and other local coffee shops as well as Dunkin Donuts and other bakery chains.
Government and Regulatory Agencies: U.S. Department of Agriculture, Food & Drug Administration, Local, State and Federal Government Taxing Agencies
The Financial Community: Local Artists, Schools, Franchisees, Employees, Schools, Hired Local Bands
Owners: Chris Eiler – CEO and Franchisees
Trade Associations: USAID, Fair Trade Coffee, Rainforest Alliance

S = strengths, W = weaknesses, O = opportunities, T = threats

S
• Valuable long-term relationships with foreign suppliers
• Product Differentiation by using state of the art on-site micro-roasting techniques to roast coffee beans right in front of customers
• Strong sustainability position: They reduce waste by only roasting the coffee they need for that day.
• Teaching the patrons about the roasting process gives educational insight to the industry and may spark franchise interest in some entrepreneurs.
• Purchasing power allows for greater profits
• Appeal to the demographics of students and business people by offering free WIFI.
• Strong Community involvement: art contest at local elementary schools and hanging artwork creations of local artists.
• Newer locations have outdoor patios and some have drive-thru windows offering convenience
• Coffee house support team offers assistance for



Cited: Dunn Brothers Coffee. Dunn Bros Coffee . 24 September 2010. 24 September 2010 . Evol Burritos. Evol Burritos. 24 September 2010. Phil 's Fresh Foods. 24 September 2010 . Flores, Elizabeth. Star Tribune Photos. 14 September 2007. 24 September 2010 . Franchise Gator. Dunn Bros Coffee. 24 Septebmer 2010. 24 September 2010 . Green Coffee Association. Current Members. 26 September 2010. 26 September 2010 . McIntyre, Douglas A. As Starbucks Stores Brim to Overflowing, Investors Sell the Stock. 22 July 2010. 25 September 2010 . St. Anthony, Neal. Star Tribune Business. 30 December 2009. 24 September 2010 . U.S. Department of Labor. Consumer Price Index - Average Price Data. 26 September 2010. 26 September 2010 . Van Tan, Robin. QSR Interview. 1 June 2010. 23 September 2010 . Wolff, Eric. Retail: Rising prices jolt coffee market, local shops begin passing along increases. 25 September 2010. 26 September 2010 .

You May Also Find These Documents Helpful

  • Good Essays

    BLENZ Coffee case study

    • 929 Words
    • 4 Pages

    BLENZ Coffee is a Canadian chain of franchise coffee shops. BLENZ was founded in Vancouver in 1992, and has grown to over 82 franchises in six countries. Presently the majority of locations are located in British Columbia, with 35 international stores in the United Arab Emirates, Kuwait, the Philippines, China and Japan.…

    • 929 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Tim's Coffee Shoppe

    • 477 Words
    • 2 Pages

    Guerrerro, J. (July 29th, 2011). A Prince of the Coffee Bean. The Wall Street Journal.…

    • 477 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    "Consumer Price Index (CPI)." U.S. Bureau of Labor Statistics. N.p., 15 May 2012. Web. 11 June 2012. <http://www.bls.gov/cpi/#tables>.…

    • 675 Words
    • 3 Pages
    Better Essays
  • Better Essays

    Term Assignment GEOG 2200

    • 2237 Words
    • 6 Pages

    Castle, S. (2006, October 27). The Real Price of Coffee. Retrieved December 4, 2014, from…

    • 2237 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Coffee has an unfailing and growing economic utility. In other words, the level of pleasure received when people drink coffee has remained high over the years. Additionally, there are more buyers in our economy that are extending the types of beverages they drink with coffee, and the extensive assortment of coffee drinks that are offered. This has supported the increase of coffee’s utility in the marketplace.…

    • 942 Words
    • 4 Pages
    Good Essays
  • Best Essays

    When a small sign was hung on a little cafe in Waitsfield, Vermont in 1981, nobody would have imagined that Green Mountain Coffee Roasters [GMCR] would become one of the world's leading specialty coffee makers. Through hard work, "Demand quickly grew beyond the walls of the café," and many other local companies requested GMCR coffee to offer their customers (GMCR, Company Overview, 2009, p. 1). Today, GMCR "is recognized as a leader in the specialty coffee industry for its award-winning coffees, innovative brewing technology and socially responsible business practices" (GMCR, The Story of Green Mountain, 2009, p. 1). Reaching this point, however, was not easy and forced GMCR to master their marketing strategies in order to survive the competition.…

    • 4200 Words
    • 17 Pages
    Best Essays
  • Good Essays

    The second competitor is Home Café system, which partnered with Proctor and Gamble, and two leading makers of small appliances: Applica Inc. (owner of Black & Decker) and Jardine Corporation (owner of Mr. Coffee, Rival and Sunbeam). Home Café used a pressured-brewing technology that delivers a single serving fresh coffee, which brewed less, then a minute bring out the flavor of the coffee…

    • 693 Words
    • 3 Pages
    Good Essays
  • Better Essays

    ECON 101 - Essay 1

    • 881 Words
    • 3 Pages

    The demand for coffee and specialty coffee products have been steadily increasing. One of the leading factors affecting the demand for coffee beans is an increase in specialty coffee shops, such as Starbucks. Starbucks has become one of the most favorite coffee spots with over 21,160 stores in 63 countries and territories, including the United States, China, Canada, Japan and the United Kingdom (Starbucks Corporation 2013 Fiscal Report). Their locations serve hot and cold infusions, ranging from a regular Americano to Frappuccino’s and a whole array of whole-bean coffee, micro ground instant coffee, full-leaf teas among other goodies. It is no surprise that Starbucks has become a significant success, controlling a high percentage of the coffee supply.…

    • 881 Words
    • 3 Pages
    Better Essays
  • Satisfactory Essays

    Swot Analysis

    • 737 Words
    • 3 Pages

    References: Faloye, A., Krishnan, A., Schaff, N., Reuer, M. & Meyer, S. (2010). Coinstar. Retrieved…

    • 737 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Coffee War Analysis

    • 3934 Words
    • 16 Pages

    "Specialty Coffee Industry Analysis (is Starbucks Still the King?)." HubPages. N.p., n.d. Web. 20 Oct. 2012. <http://meangreen.hubpages.com/hub/Specialty-coffee-industry-analysis>.…

    • 3934 Words
    • 16 Pages
    Powerful Essays
  • Powerful Essays

    Strategic Initiative Paper

    • 1626 Words
    • 7 Pages

    The strategic plan includes the Shared Planet initiative. Starbucks has commenced plans to make environmental transformations to the company’s business practices through the Shared Planet. These changes include buying ethically traded coffee, which encompasses environmentally responsible grown coffee and the ethical treatment of coffee farmers. Starbucks collaborates with Conservation International to ensure that the company is meeting purchasing guidelines for socially, environmentally, and economically responsible coffee. Starbucks’ Shared Planet also embraces conservation of the growers’ surrounding communities. For example, Starbucks is committed to creating environmentally clean water filter systems in the communities that the coffee is grown. The company has also committed to recycling and reducing waste. Starbucks Initiative Plan states that by the year 2015,…

    • 1626 Words
    • 7 Pages
    Powerful Essays
  • Better Essays

    swot analysis

    • 949 Words
    • 4 Pages

    The biggest strength of this company is the uniqueness of the product. Indeed, even if the company has a wide range of direct competitors (Skinny Dip, Fairy Secrets, Element Tree…) is 2 in 1 candle is still an uncommon product. The uniqueness of the product can attract the curiosity of prospect customers and therefore stay ahead of their competitors.…

    • 949 Words
    • 4 Pages
    Better Essays
  • Good Essays

    Mgt/230 Week 3

    • 867 Words
    • 4 Pages

    Billions of people across the globe choose to have a cup of coffee each morning to start the day or as a morning work break but coffee has become more than just a drink. Coffee has become an ingrained part of various cultures and coffee shops can be found in most every city around the world. It is little wonder that coffee ranks among the world’s largest commodity markets second only to oil ("Dangerous Grounds: About the Show", 2013). Given diversity and competition in the market, the small startup company of Custom Coffee & Chocolate will require a clear mission statement, detailed business analysis, and tactical plans that will help it to increase market share within the Seattle community.…

    • 867 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    The Coffee Crisis

    • 1618 Words
    • 7 Pages

    Prince, M. (2003, December 3). CoffeeGeek - Coffee Crisis:TechnoServe Releases Fact-Based Industry Analysis. CoffeeGeek - News, Reviews, Opinion and Community for Coffee and Espresso. Retrieved May 5, 2012, from http://coffeegeek.com/resources/pressreleases/technoservedec42003…

    • 1618 Words
    • 7 Pages
    Powerful Essays
  • Better Essays

    "Fast Food Industry Analysis 2014 - Cost & Trends." Fast Food Industry Analysis 2014 - Cost & Trends. 12 Feb. 2013. Web. 20 May 2014.…

    • 2093 Words
    • 5 Pages
    Better Essays