Duracell Paper - Marketing Outline
Introduction
Duracell is a member of the Gillette Company owned by Proctor & Gamble and is the alkaline battery market leader holding approximately 50 percent of the U.S. market share. Gillette's overall goal focuses on the skillful marketing of superior technology to achieve worldwide leadership. The Duracell name means reliability to consumers and that is why their products are trusted by customers every day. They use the most advanced technologies to ensure that the power is there when the customers need it to be.
One of the reasons why I chose this product over the rest of the competitors of this market is because Duracell I find has more appealing advertisement, such as its innovative commercials. In addition, they're more appealing to the public because of the brightness of its color and bold name which is part of a good product presentation. As requisite for our Marketing class, I will discuss all of the relevant aspects in this Marketing Mix of the Duracell product.
Product
Positioning
Brand Name
Company Image
Duracell appears to have a long-term vision to adapt to the changing electronic device market. The "Trusted Everywhere" campaign reflects customers' basic emotional needs for security and reliability. By answering consumer's demands for new technology, it indicates Duracell's customer-oriented values. The main conflict that Duracell has right now is with consumers deciding to purchase rechargeable batteries as opposed to Prismatic.
Features & Benefits
Duracell has made sure of launching products that may be of valuable use to its consumers. These products include the commonly used AA, AAA, C, D and 9 volt batteries. They've also kept up with the recent advances in technology launching products such as the Duracell power reserve, which is a usb device that keeps hours of power back up in electronic devices such as cell phones, ipods, ipads, digital cameras, etc. They have available their rechargeable batteries which helps conserve energy
Duracell is a member of the Gillette Company owned by Proctor & Gamble and is the alkaline battery market leader holding approximately 50 percent of the U.S. market share. Gillette's overall goal focuses on the skillful marketing of superior technology to achieve worldwide leadership. The Duracell name means reliability to consumers and that is why their products are trusted by customers every day. They use the most advanced technologies to ensure that the power is there when the customers need it to be.
One of the reasons why I chose this product over the rest of the competitors of this market is because Duracell I find has more appealing advertisement, such as its innovative commercials. In addition, they're more appealing to the public because of the brightness of its color and bold name which is part of a good product presentation. As requisite for our Marketing class, I will discuss all of the relevant aspects in this Marketing Mix of the Duracell product.
Product
Positioning
Brand Name
Company Image
Duracell appears to have a long-term vision to adapt to the changing electronic device market. The "Trusted Everywhere" campaign reflects customers' basic emotional needs for security and reliability. By answering consumer's demands for new technology, it indicates Duracell's customer-oriented values. The main conflict that Duracell has right now is with consumers deciding to purchase rechargeable batteries as opposed to Prismatic.
Features & Benefits
Duracell has made sure of launching products that may be of valuable use to its consumers. These products include the commonly used AA, AAA, C, D and 9 volt batteries. They've also kept up with the recent advances in technology launching products such as the Duracell power reserve, which is a usb device that keeps hours of power back up in electronic devices such as cell phones, ipods, ipads, digital cameras, etc. They have available their rechargeable batteries which helps conserve energy