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Durrett Marketing Mix

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Durrett Marketing Mix
Meghan Durrett, states in her article “The Evolution of the Marketing Mix (And What Inbound Has to Do With It)”, there is a shift in consumer buying habits which marketers need to pay attention to. These shift have a profound effect of the marketing mix and on the “4Ps of marketing.” If markets do not respond to these changes it could have devastating results. The author clams that this shift is due to inbound marketing.
People are changing what they buy, why they buy, and how they buy. Today they want more than just a product. They are concerned about what they get out of the product. They care about how it makes them feel or how it satisfies a need. Durrett says today consumers want to know everything possible about products. To
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