Dutchlady Assignment
Strategies
The Big Picture strategies of the company focus on product differentiation and cost leadership. When you go into details of these strategies we deal with prising, promotion, and distribution strategies.
Cost Leadership:
What is cost leadership? It is a big picture strategy used by businesses to create a low cost of operation. This strategy is used to gain a competitive advantage over customers when competing on price. Dutch Lady has low cost of operations because of their scale of production. Their large scale of production spreads their fixed cost over many products and hence reduce their total cost of production enabling them to compete on prices.
Differentiation Strategy
What is Differentiation Strategy? This is an strategy where a company produces and markets unique products for different market segments. This strategy is used usually when companies have big budget to support advertising costs. Dutch Lady differentiates itself to offer non fat products which is unique when compared to their competitors products in the market.
Vision
What is Vision? It is an aspirational discription of what the company wants to achieve in the mid or long-term. The vision of this company is to give people healthier and happier lives by make nutritious dairy products that fulfill customer needs. Accomplishing such a hugh vision will require superior management systems in every department.
Mission
Dutch Lady say that their mission is“To bring sustainable dairy goodness from the heart of Shropshire for the good of everyone." It seems that Dutch Lady has succeed in their mission considering that over the last 10 years company has been the market leader. Their activities has led to stronger relationships with our happier customers and Dutch Lady Yogurts.
Corporate Values
The follwing bulletpoints mention the core values of Dutch Lady company:
· Selling high quality natural and healthy dairy products to satisfy our customers
· Build team member excellence
The Big Picture strategies of the company focus on product differentiation and cost leadership. When you go into details of these strategies we deal with prising, promotion, and distribution strategies.
Cost Leadership:
What is cost leadership? It is a big picture strategy used by businesses to create a low cost of operation. This strategy is used to gain a competitive advantage over customers when competing on price. Dutch Lady has low cost of operations because of their scale of production. Their large scale of production spreads their fixed cost over many products and hence reduce their total cost of production enabling them to compete on prices.
Differentiation Strategy
What is Differentiation Strategy? This is an strategy where a company produces and markets unique products for different market segments. This strategy is used usually when companies have big budget to support advertising costs. Dutch Lady differentiates itself to offer non fat products which is unique when compared to their competitors products in the market.
Vision
What is Vision? It is an aspirational discription of what the company wants to achieve in the mid or long-term. The vision of this company is to give people healthier and happier lives by make nutritious dairy products that fulfill customer needs. Accomplishing such a hugh vision will require superior management systems in every department.
Mission
Dutch Lady say that their mission is“To bring sustainable dairy goodness from the heart of Shropshire for the good of everyone." It seems that Dutch Lady has succeed in their mission considering that over the last 10 years company has been the market leader. Their activities has led to stronger relationships with our happier customers and Dutch Lady Yogurts.
Corporate Values
The follwing bulletpoints mention the core values of Dutch Lady company:
· Selling high quality natural and healthy dairy products to satisfy our customers
· Build team member excellence