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Market share:
hero honda = 35.60% bajaj auto = 27.50% tvs motors = 16% yamaha = 7% honda = 4% others = 9.50%
PACKAGE SIZES AVAILABLE : -
BAJAJ AUTO LTD IS MAINLY FAMOUS FOR ITS BRAND “ BAJAJ PULSAR “. CURRENTLY THERE ARE 5 BVARIANTS AVAILABLE IN THE MARKET WITH ENGINE CAPACITIES OF 135CC, 150CC, 180CC, 200CC & 220CC. MORE THAN A MILLION UNITS OF PULSAR WERE SOLD BY NOVEMBER 2005. WITH MONTHLY SALES OF MORE THAN 48,000 UNITS IN JUNE 2009. PULSAR IS THE LEADER WITH MARKET SHARE OF 43%. THE SPECIFICATIONS OF THE MODEL “ PULSAR “ IS GIVEN AS : - | Pulsar 135 [5] | Pulsar 150 DTS-i | Pulsar 180 DTS-i | | | Pulsar 200 DTS-i | Pulsar 220S DTS-i | Power (bhp) | 13.5 | 14.09 | 17 | | | 18.2 | 21.04 | Torque (N·m) | 11.4 | 12.8 | 14.22 | | | 17.98 | 19.12 | Wheelbase (mm) | 1325 | 1330 | 1345 | | | 1345 | 1350 | Weight (kg) | 122 | 143 | 147 | | | 149 | 152 | Top Speed (km/h) | 115[6] | 116 | 125 | | | 135 | 144.5 |
Price 59,000 64,000 67,000 76,000 83,000
TARGET SEGMENT : -
1. GEOGRAPHIC SEGMENTATION : THE PEOPPLE IN THE RURAL AREA WILL PREFER THE MOTORCYCLES WHICH ARE MORE STURDY WITH LOW MAINTENANCE COST AND GIVING HIGH MILEAGE. IN CITIES THE PEOPLE WILL LOOK THE FEATURES OF THE BIKE AND MAINLY THE BRAND.
2. DEMOGRAPHIC SEGMENTATION : IT INCLUDES SEX, INCOME AND OCCUPATION. FEMALES WILL PREFER SCOOTERS AND MOPEDS INSTEAD OF MOTORCYCLES. MORE THAN 6% OF ALL 2 WHEELER BUYERS IN THE COUNTRY ARE WOMEN. MALES WILL PREFER GEARED MOTORBIKES & FEMALES WILL PREFER NON-GEARED MOPEDS OR SCOOTERS. DEPENDING ON THE INCOME LOWER CLASS PEOPLE WILL PREFER GOOD MILEAGE AND LOW PRICED BIKES.
3. PHYSCHOGRAPHIC SEGMENTATION : IT INCLUDES PERSONALITY & LIFESTYLE. APERSON WITH AN AVERAGE PERSONALITY WILL PREFER LIGHT BIKES. INCASE OF LIFESTYLE PEOPLE WILL FOCUS ON THE DESIGN AND FEATUERS OF THE BIKE.
PRICE AT WHICAH ALL VARIANTS ARE AVAILABLE : - AS WE HAVE FOCUSED ON THE TWO WHEELES OF BAJAJ AUTO LTD., NOW LOOKING
hero honda = 35.60% bajaj auto = 27.50% tvs motors = 16% yamaha = 7% honda = 4% others = 9.50%
PACKAGE SIZES AVAILABLE : -
BAJAJ AUTO LTD IS MAINLY FAMOUS FOR ITS BRAND “ BAJAJ PULSAR “. CURRENTLY THERE ARE 5 BVARIANTS AVAILABLE IN THE MARKET WITH ENGINE CAPACITIES OF 135CC, 150CC, 180CC, 200CC & 220CC. MORE THAN A MILLION UNITS OF PULSAR WERE SOLD BY NOVEMBER 2005. WITH MONTHLY SALES OF MORE THAN 48,000 UNITS IN JUNE 2009. PULSAR IS THE LEADER WITH MARKET SHARE OF 43%. THE SPECIFICATIONS OF THE MODEL “ PULSAR “ IS GIVEN AS : - | Pulsar 135 [5] | Pulsar 150 DTS-i | Pulsar 180 DTS-i | | | Pulsar 200 DTS-i | Pulsar 220S DTS-i | Power (bhp) | 13.5 | 14.09 | 17 | | | 18.2 | 21.04 | Torque (N·m) | 11.4 | 12.8 | 14.22 | | | 17.98 | 19.12 | Wheelbase (mm) | 1325 | 1330 | 1345 | | | 1345 | 1350 | Weight (kg) | 122 | 143 | 147 | | | 149 | 152 | Top Speed (km/h) | 115[6] | 116 | 125 | | | 135 | 144.5 |
Price 59,000 64,000 67,000 76,000 83,000
TARGET SEGMENT : -
1. GEOGRAPHIC SEGMENTATION : THE PEOPPLE IN THE RURAL AREA WILL PREFER THE MOTORCYCLES WHICH ARE MORE STURDY WITH LOW MAINTENANCE COST AND GIVING HIGH MILEAGE. IN CITIES THE PEOPLE WILL LOOK THE FEATURES OF THE BIKE AND MAINLY THE BRAND.
2. DEMOGRAPHIC SEGMENTATION : IT INCLUDES SEX, INCOME AND OCCUPATION. FEMALES WILL PREFER SCOOTERS AND MOPEDS INSTEAD OF MOTORCYCLES. MORE THAN 6% OF ALL 2 WHEELER BUYERS IN THE COUNTRY ARE WOMEN. MALES WILL PREFER GEARED MOTORBIKES & FEMALES WILL PREFER NON-GEARED MOPEDS OR SCOOTERS. DEPENDING ON THE INCOME LOWER CLASS PEOPLE WILL PREFER GOOD MILEAGE AND LOW PRICED BIKES.
3. PHYSCHOGRAPHIC SEGMENTATION : IT INCLUDES PERSONALITY & LIFESTYLE. APERSON WITH AN AVERAGE PERSONALITY WILL PREFER LIGHT BIKES. INCASE OF LIFESTYLE PEOPLE WILL FOCUS ON THE DESIGN AND FEATUERS OF THE BIKE.
PRICE AT WHICAH ALL VARIANTS ARE AVAILABLE : - AS WE HAVE FOCUSED ON THE TWO WHEELES OF BAJAJ AUTO LTD., NOW LOOKING