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DYESOL

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DYESOL
INNOVATION
MANAGEMENT
GROUP
PRESENTATION
HUSAIN – M00423154
BURHANUDDIN – M00423155
LILADHAR – M00422165
STACEY – M00428976

Dyesol: Partnering to harness the power of the sun






Dye-sensitized solar cells
Cells manufactured into tough, flexible sheets.
Joint venture with Tata steel to make
“solar steel” in 2011.
Dyesol’s managers felt that rather than investing in large joint venture projects, Dyesol should just liberally license the technology to numerous manufacturers. ADVANTAGES OF DYESOL’S
VENTURE WITH TATA STEEL

• Capital
• Manufacturing

expertise

• Risks
• Division

of Work

Disadvantages of Dyesol’s venture with Tata steel

Tata Group’s chemical Business learn to reserve engineer
Dyesol’s dye product.
 Find ways to disturb Dyesol’s patent  Make strong competitor


DYESOL’S COLLABORATION WITH PILKINGTON
ADVANTAGES
1) Reach consumers who valued solar energy.
2) Helped in getting bigger investment .
3) Exposure to global market.
4) New Concept.
DISADVANTAGES
1)Requires lot of time and investment.
2)Uncertainty.

Should Dyesol look to aggressively form licensing agreements (or other types of alliances) with other firms?
YES
No

Yes

Quality of applications possibly compromised

Commercialize technology quickly Licensees may lack incentive to promote technology

Technology will reach wider range of markets
Licensing – More revenue
Joint venture – access to capital Manufacturing expertise
Promote adoption of technology should be in place to help ensure that
Dyesol’s objectives (and those of its partners) are met in its collaborative relationships? • Monitoring and governance mechanism
• Legally binding contractual arrangements
• Partners should be aware of their rights and obligations • Legal framework in case of violations

Reasons Collaboration
Can Fail

• Focusing solely on lower costs
• Failed to organize effectively for collaboration
• Didn’t invest in building collaborative capabilities

What Successful firms do ?
• Enabled to

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